It may only consist of a sentence or two, but a tour description can be the most powerful content on your website. These are the words that sell your tours to your prospective customers, and the description should target the travelers who are most likely to book that particular activity. You should write your tour description so as to segment your customers, as doing so helps ensure that the right people book the right products.
Tips for Writing Accurate and Compelling Tour Descriptions
- Be honest and upfront about the experience you provide. You need to discuss the goal of the tour, the transportation methods used and any other equipment that might be involved in the activity. For instance, if you provide city tours that combine long walks with bus transportation, you want to specify that in the tour description. This allows your customer to better understand what you offer and decide if it is the right product for them.
- Use words that not only describe the tour or activity, but also indicate the right type of customer for it. Not every tour is for every type of traveler. For instance, some tours and activities are better for adventure travelers who are physically fit. Without saying that you have to be in the best shape of your life to participate, you need to be upfront about the physical demands of the experience. If you run mountain bike excursions through the Rocky Mountains, you want to include words such as “physically challenging” and “extreme” to describe the overall difficulty of the tour. But don’t forget about the main keywords, about what your tour actually is.
- Describe the tour in a way that includes your target audience, but excludes those who may hinder the experience. You want to make sure that the guests on your tour enjoy their experience, which may force you to exclude others from your tours. If you provide wine tours to local vineyards in the United States, you want to make it clear that guests should be at least 21 years of age to participate on the tour. This prevents parents with young children from booking the tour, as their kids cannot participate anyway and might feel bored. Young children on a winery tour could be distracting or frustrating to your other customers, and you want to make sure everyone enjoys a memorable and fun day of wine tasting.
Don’t be afraid to highlight your style and showcase your personality in your tour descriptions. You may be a professional, but that doesn’t mean it has to be all business. Most of your customers are going to be embarking on a leisure trip, and they are ready to let loose and have a bit of fun. In addition to writing compelling tour descriptions, you also want to focus on other aspects of your online marketing strategy. To find out more information about the latest techniques and the best way to improve your online presence, download the Rezdy online marketing ebook today.