What they don’t tell you about the tourism industry

16 May 2019     |    Ricki Hudson

What they don’t tell you about the tourism industry

For many people, working in the tourism industry is a dream come true. The ability to showcase their destination, introduce people to their passion and meet other travelers from around the world is unique to the tourism industry. However, there are challenges that come along with working in this sector.

If you are looking to launch a tour and activity company, you need to know what it’s really like to work in the tourism industry. Here’s the information you need that others may not tell you:

The status of the tourism industry

The tourism industry is growing, and most tourism companies are generating revenue regardless of the travel season. Many have found innovative ways to create pricing strategies that allow them to maximize their revenue, whether it is their traditionally slow time of year or their notorious busy season. In particular, the tour and activity sector is booming. This is largely due to the fact that travelers are craving fewer photo opportunities and more experiences. They want an immersive experience and are often looking to book tours and activities that allow them to learn about the culture while doing something unique.

Sectors of the tourism industry

The industry is composed of several distinct sectors, including:

  • Accommodations — Hotels, motels, hostels and short-term rentals are major players in the accommodations industry. Those who are traveling always need a place to stay while they are abroad.
  • Transportation — Transportation includes flights, shuttle service, taxi cabs, ride sharing and public transportation. It is a major player in the tourism industry, as people have to utilize various modes of transportation to get from one place to the next.
  • Tours and Activities — The tour and activity sector is a fast-growing sector in the tourism industry. It includes tour companies, tour guides, instructors and any business that offers products geared specifically toward tourists.

Noteworthy tourism industry experiences

Not all travelers are created equal. Leisure travelers make up the large majority of travelers, but the tour and activity sector can attract travelers from all segments. Business travelers, for example, often like to have a little bit of fun while they are away for work. They may opt for an evening tour or a private activity for their corporate group. It’s important to understand and recognize the various traveler experiences as you are creating your tour products.

Fortunately, now is an excellent time to get into the tourism industry. Social media has motivated travelers from around the world to get up, get out and see the world. Destinations are becoming more accessible as flights become cheaper and more transportation options are available. Growing economies around the world have allowed people of all backgrounds to have the means to travel.

If you are about to fulfill your dream of becoming a tour and activity operator, make sure that you invest in the right technology to launch your business. Rezdy is the premier online booking software for the tour and activity sector.

If you enjoyed this article – What they don’t tell you about the tourism industry – then follow the Rezdy blog. There are a lot of marketing tools and resources designed with businesses like yours in mind.

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Image credit: Nick Karvounis