Don’t let the word “Events” trick you into thinking this app is reserved for finding festivals, fairs or conferences. For tour operators, it actually represents an exciting additional marketing opportunity to tap into, with very little cost and effort involved.
What it means for the user:
Event seekers are able to browse events wherever they are using the interactive map.
Facebook will recommend nearby activities based on location, time and interests.
Users are also able to search for activities in any city or location, if they’re planning ahead of a trip or holiday.
They can keep track of all the upcoming events by syncing their availabilities with third party calendars such as Google Calendar.
What it means for you, the tour operator:
Your tours can rise above the Facebook noise and reach only the relevant people who are genuinely using Facebook to find local things to do.
Share the events regularly via your Facebook page to generate buzz.
Prioritise your tabs so Events and Bookings come higher up the menu. You will need to have at least one event created for the tab to appear.
Ensure the location or departure point of your tour is precise so you can capitalise on people who like to discover and book activities at the last minute.
Remember: there are 100 million people looking at Facebook events on any given day. This is a huge audience. Companies like Google and Airbnb have already announced they were tapping into tours and activities, so ensure you take advantage of these important movements in our industry to further grow your business.