Surveys for tour operators. Truth is, surveys are for everyone, they’re great! Surveys are an amazing tool for gaining insights and figuring out how to improve your business.
As we all know, the most important thing in business today is knowing your customers. You need to know what they want so you can offer a product they’ll buy. Getting into the minds of your customers can help you cut out unnecessary costs from things you include in your tour that they don’t want and instead, include things that they do want.
But how do you get to know your customers better? Don’t worry, even though Netflix has 100 people specializing in data analytics, it doesn’t take rocket science to get started. In fact, all you need is pen and paper.
At the end of the day, the most efficient method to know your customers better is to talk to them and ask questions. When you ask a question, you usually get an answer, because science.
One of the easiest and most effective ways to understand your customers better is through surveys. These are essentially questions on a piece of paper(could be online tool) that you send out to your customers. Once your customers answer the questions, you analyze them and adjust your tours and activities accordingly.
The easiest way to do surveys is to print out many copies of your survey and leave it on your reception or check-in desk. Once your customer has finished your tour or activity, hand them a copy and ask them to fill it out. Most of the time, your customers will be happy to do this.
Another great way to do surveys is to use an online survey service like Survey Monkey. You can create your survey online then use a link to direct your customers to the survey. Send an email to your customers asking for feedback with the link that’ll redirect them to your survey. You could:
We recommend implementing surveys asap. If you’ve ever wondered why the Japanese are so damn good at what they do, it’s because they believe in the phrase ‘kaizen’ which means to improve continuously. In order to improve continuously, you need to know what to improve on, which is best learned through surveys. Essentially, use surveys, because science.
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