50% of travel companies have said that direct bookings have been generated from social media (Source). So it’s important to get your company profile out on all the social media platforms right.

Here’s a quick checklist to make sure your social profiles are as optimised as can be. We focused on Facebook, Twitter and TripAdvisor since these seem to be the most powerful platforms for tour operators.

social-icons-23Facebook

80% of travellers are more likely to book a trip from a friend liking a page rather than responding to a traditional Facebook ad (Source).

  • Your contact information is up to date (location, website, email, phone number)
  • Your profile photo contains your logo and your tour or activity
  • Your cover photo is inspirational (gives people a glimpse of your experience)
  • All your packages are listed with pricing (preferably via a ‘Book Now’ button that lets people book directly)
  • You have photos of happy customers on your tours
  • You regularly update your status (and don’t just talk about yourself the whole time)
  • All staff have linked their work to your Facebook profile (provided they are willing to do so)
  • You use keywords in your “About” section, “Mission”, and “Company Overview” (eg. ‘Sydney walking tours’ if you are a walking tour based in Sydney)
  • You tell your company’s story in your “About” section, “Mission”, and “Company Overview” (how/why was it founded, who is behind it)
  • You add events to your Timeline that follow the creation of the company, including when it was founded

tripadvisorTripAdvisor

TripAdvisor is a social media platform dedicated to the tourist industry and has 69 million monthly visitors and more than 60 million travel reviews and opinions from travelers around the world (Source).

  • Your contact information is up to date (location, website, phone, email). If you offer multi-day tours link back to a page which clearly shows all the packages you offer
  • You have photos of happy customers on your tours
  • You have good, recent reviews (or at least one!)
  • You respond to all reviews – good or bad

social-icons-22Twitter

53% of people on Twitter mention products and/or services in their tweets (Source).

  • Your contact information is up to date (location, website, phone, email, other social profiles)
  • Your Twitter handle is clearly the name of your business (if possible don’t use underscore – @SydneyWalkingTours is better than @Sydney_Walking_Tours)
  • The background photo on your profile is inspirational (a glimpse of your experience)
  • Your profile photo is your company’s logo
  • The background of your entire Twitter page is not a default background (eg. clouds), but it contains your logo and contact details
  • Staff Twitter profiles are linked to your Twitter company page (provided they are willing to do so)
  • Your Twitter Bio contains keywords that describe your business (eg. ‘Best Surf School in Newcastle’)
  • You have photos of happy customers on your tours
  • You regularly update your status (and don’t just talk about yourself the whole time)

There you have it! If you tick all the boxes you have the basics down. Give yourself a pat on the back. If you want to keep reading about social media, check out our free ebook:





social media for tours and activities




Or if you think we’ve missed something concerning social media, make a suggestion in the Comments section below.

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Optimise Your Company’s Social Media Profiles: A Checklist for Tour Operators

, , , ,

50% of travel companies have said that direct bookings have been generated from social media (Source). So it’s important to get your company profile out on all the social media platforms right.

Here’s a quick checklist to make sure your social profiles are as optimised as can be. We focused on Facebook, Twitter and TripAdvisor since these seem to be the most powerful platforms for tour operators.

social-icons-23Facebook

80% of travellers are more likely to book a trip from a friend liking a page rather than responding to a traditional Facebook ad (Source).

tripadvisorTripAdvisor

TripAdvisor is a social media platform dedicated to the tourist industry and has 69 million monthly visitors and more than 60 million travel reviews and opinions from travelers around the world (Source).

social-icons-22Twitter

53% of people on Twitter mention products and/or services in their tweets (Source).

There you have it! If you tick all the boxes you have the basics down. Give yourself a pat on the back. If you want to keep reading about social media, check out our free ebook:





social media for tours and activities




Or if you think we’ve missed something concerning social media, make a suggestion in the Comments section below.