Mobile technology is quickly taking over the travel industry, as an ever-increasing number of travelers are relying on their favorite mobile devices in order to research and book their trips. Tour and activity providers need be aware of mobile web design and have a website that offers a responsive web design, which means that the design automatically adjusts to mobile platforms.
Here’s what you need to know about mobile web design:
- A mobile-friendly site is not only the preference of your target audience, but it’s also a requirement of the top search engines as well. Major search engines, including Google, weigh mobile optimization heavily in their algorithms. If your site does not have a responsive web design, you likely won’t be able to achieve one of the top spots on the search engine results page. This means that you won’t be visible to your target audience, and your direct bookings could suffer.
- Mobile web design design needs to include larger buttons that are ideal for the touchscreen devices that people use. Your mobile site needs to have a large, clear and easy-to-use mobile booking button. You should include this button on several landing pages on your site, as this allows you to increase your conversions amongst every stage of your customers’ online booking journey. If your button isn’t large enough, it will be too difficult for your travelers to complete their transaction, and they may simply abandon their booking.
- Mobile web design should be a streamlined version of your desktop site, not just the same thing on a smaller screen. While your desktop site may boast several photo galleries filled with high-resolution images as well as lengthy tour descriptions that allow people to read about every detail about their upcoming experience, your mobile site needs to be more focused. Desktop users likely have the time to dedicate to more significant research, while mobile users are more interested in getting the information they need and finalizing their bookings. A mobile site needs basic links, large buttons, a few photos and minimal text in order to be both useful and effective. Constantly having to pinch the screen to zoom in and out on poorly-designed mobile websites is very annoying and turns mobile visitors off quite quickly.
- You will need to update your mobile site frequently in order to stay relevant on the most recent technology devices. Mobile technology is constantly changing, which means that you need to be constantly adapting to the latest offerings in the industry. Your website should be overhauled completely every 1-2 years in order to stay relevant. Minor changes should be occurring at a more frequent basis.
Developing a mobile-friendly site is critical to your success as a tour and activity provider. In order to do this with ease, you need to partner with an online booking engine that offers mobile booking capabilities. Rezdy is the only booking system designed specifically for tour and activity operators, and it will help you create an optimized site that accepts mobile bookings. To find out more information about Rezdy and to see how it can help your business operate on mobile platforms, begin your free trial today.