By Jessica Harris — 2 Jul 2021
Officially, Christmas is celebrated on December 25th each year — but recently, people have decided that one Christmas holiday each year is not enough. Christmas in July is now a thing, and around the world, the sights, sounds and joy of the holiday season come back to life for a brief period in the middle of the year.
As a tour operator, you can take advantage of this festive trend and offer unique experiences that your travelers will love. Here’s what you need to know about celebrating Christmas in July with your travelers:
Much like the Christmas holiday season in December, Christmas in July is often celebrated throughout the whole month. However, most businesses that choose to offer special experiences or discounts focus on the week before or after July 25th. As far as when your tour company celebrates, it’s really up to you. You can plan a specific event for that day, or a tour experience that is available for the entire month. You can be flexible and do what works best for your business
There are many ways to incorporate Christmas in July into your tour business. Here are a few Christmas in July ideas that you may want to consider:
The right booking software can help you implement your marketing strategy. When you run a Christmas in July special, or you have created a unique Christmas in July experience, you can use your booking software to promote these products on the Marketplace and automatically allocate the necessary resources for the experience. A booking software designed specifically for the tour and activity sector, such as Rezdy, will allow you to take advantage of all the most recent marketing trends.
Since the pandemic significantly altered most people’s Christmas plans in December 2020, Christmas in July 2021 is sure to be a spectacularly festive celebration. You won’t want to miss out on this moment of holiday cheer, as it is a great way to increase your bookings and generate buzz about your tour and activity company.
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