By Sophie Lorre — 27 Sep 2021
When planning how to advertise a tourism business the options are almost endless, but simply pouring your time and resources into every technique is a sure-fire way to waste both. So how can you build an effective marketing plan amidst the many options and industry changes? Here, we outline five of the most effective marketing strategies for the tourism industry that can be implemented at any business size.
You could be wasting advertising dollars and missing bookings if you don’t have the right online presence to capture demand. Put simply: information and booking must be readily accessible! This will generally mean:
You can refer to our free business growth Master Class to dive into further details on each of these areas.
One of the most effective advertising techniques in tourism is to be truly useful to your target audience. Aim to become the ultimate trusted tour guide for your area. You might publish amazing itineraries for three-day and five-day holidays in your region, recommending accommodation, dining, tours and activities. You could use your social media pages to share what’s new and provide tailored recommendations to followers. Charter fishing companies could release an in-depth local fishing guide, while a kayaking business could describe a handful of detailed routes complete with dynamic videos. This kind of high-quality information can lead to quality link-building, increased traffic, and best of all – a boost in bookings.
Working with third parties can be a real win-win all round. You could use a reseller Marketplace to easily:
You might also work with other businesses in the area to create appealing getaway packages or giveaways including accommodation, dining, and experiences. Or, you could reach out to appropriate influencers to help promote your tours or activities. Here’s just one example: the once-sleepy town of Derby in Tasmania rapidly became a world-famous destination for mountain biking after a handful of prominent mountain bikers gave rave reviews about their experiences there.
Targeted marketing can be one of the most important aspects when planning how to market your tourism products. Your marketing plan will ideally outline different strategies for different customer demographics and psychographics, based on your data analytics. Here are a few ways this might play out:
There are certain things that your business can offer that no one else can. Perhaps your team is like a close-knit family and this makes for an incredible customer experience. Maybe you have special equipment or transport that allows you to take people to a hard-to-reach location, or perhaps you’ve added special cultural or environmental elements to your tours. Hone in on your business’s unique offerings, and spread the word with videos, photos, and stories about those factors.
When setting out how to promote your tourism business, the foundations are always key. Rezdy offers a modern online booking system and so much more for tourism businesses. We’re here to help you to grow your reseller bookings, provide a stellar guest experience and build up amazing customer reviews. You can sign up for a free 21-day trial right now, or request a demo with our friendly team.
For more support and tips on how to increase sales in your travel & tourism business, follow Rezdy’s blog.
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