Your customers may hear of you through a concierge, a brochure or through their own online research. Whatever channel it is, you need to make sure you’ve got your local area covered.
Why is having a reputable local presence is so necessary? Because your customers are likely finding you last-minute, when they arrive at their destination. In fact, searching for things to do is one of the top 3 activities carried out via mobile devices amongst travelers (Tnooz).
So here’s what you can do to establish a local presence:
Get your business found on Google, because it is the largest search engine in the world. Your customers are using it to find the answers to all their questions, including what activities they should partake in.
Below is research released by Google on how consumers are using their mobile devices to search for local information.
With Google, you should:
Another thing you should aim for is to increase your search ranking, but this is not something you can pay for. It is quite a complex thing to achieve because it is dependent on so many factors (refer to our ebook for more information).
Good online reviews means your business has a solid reputation.
In fact, the most important sources that influenced the decisions of global travelers were travel review websites, online travel agencies, and tour operator sites (TRA).
Be sure to build your reviews on TripAdvisor, Viator, and Google.
No matter what happens you must always be professional when you respond to negative reviews. Doing otherwise will make you look bad and dissuade people from booking with your business.
This is obvious – reach out to the businesses your customers are likely to frequent, and try to establish partnerships there. For example, Visitor Information Centres, hotels, restaurants and travel agencies.
You may have to give these businesses commission for sending business your way, but it will only motivate them to sell more of your tours.
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