By Blake Ng — 4 Mar 2018
The word Millennial has become a buzz-word in just about every industry, and the travel industry is no exception. But while tour and activity companies as well as accommodations providers, airlines and restaurants, attempt to adjust their products to meet the needs and expectations of those ages 24 to 35, a new generation is coming of age.
Generation Z is the name for the group of young adults between the ages of 18 and 23. This generation is coming into its own, and is traveling nearly as much as the oft-discussed Millennials. Recent data published by Skift shows that those in Generation Z travel an average of 29 days per year — nearly one entire month!
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Skift highlighted important facts about this blossoming generation in an infographic, and we break it down:
While you are likely perfecting your experiential tours and authentic excursions for Millennial travelers, you’ll also want to amp up your social media marketing strategy and budget-friendly options for the up-and-coming Generation Z. For more information on these types of generations, download Rezdy’s Travel Tourism Glossary ebook today.