The Expedia group attracts 70 million website visitors every month (source: SimilarWeb). In this article we will cover how you can put your products in front of this immense audience. We’ll cover what the Expedia Partner Central is and how you can improve your chances to get your tours or activities listed in the activities tab on Expedia.com and its partner websites.  At Rezdy we think that if you follow the steps in this article, you have a better chance to get listed.

 

booking_expedia

 

What is the Expedia Partner Central?

Expedia is the American-based parent company of several affiliated travel-related brands. The websites below are a few examples where your tours or activities will be listed, once connected to Expedia:

expedia logo

Expedia

Expedia.com is widely used to book package holidays, but it is also used to search for and book activities in locations all across the world. Expedia.com contains listings of activities as well as reviews for them, meaning that it is widely used as a one-stop search, evaluation and booking platform for customers

travelocity logo

Travelocity

Travelocity is wholly owned by Expedia. Based in Dallas, they focus to deliver the best experience for travelers. Travelocity owns a few other brands, one of which is Lastminute.com.  Lastminute.com was owned by Travelocity before bought by Expedia. This UK-based company also has an activity tab, where they sell tours and activities.

 

orbitz logo

Orbitz

Similar to Travelocity, Orbitz is another online travel agent owned by Expedia and included in the Expedia Partner Central. The benefit of the duplication is that, no matter which of the three a customer thinks of first to look at, your product will be listed on all of them.



wotif

Wotif

Wotif is a website that provides reservation services in Australia. Wotif is wholly owned by Expedia, and shares the same assortment and availability.


Why use Rezdy to connect your availability with Expedia Partner Central

There are 3 main reasons why you want to integrate Rezdy with Expedia:

You can partner with Expedia Partner Central whether you are a Rezdy user or not. However, the integration between Rezdy and Expedia saves you a lot of time and work. If you do not have the integration set up, when you receive a booking from Expedia, you’ll have to manually import the booking details into your manifest, sales reports and CRM. If Expedia sends you a lot of bookings, that generates a lot of work for you. With Rezdy all of these details are imported automatically. This not only saves you a lot of time, but you won’t forget about a payment or a customer either.

Secondly, When building up your distribution network to include more and more agents, managing this network becomes a lot of work. Rezdy’s Channel Manager simplifies this. It doesn’t matter how many agents you have, you can update your availability for all of them in one app. This allows you manage a large distribution network much more easily. With Rezdy, you can update your availability from one screen, which saves you time and enables you to get the most out of your capacity.

Finally, setting up the integration allows Expedia to access your real-time availability. This means that visitors to the Expedia network websites who want to book with you can see your availability and book on the spot, and have it confirmed immediately. Given that the Expedia network gets 70 million website visitors per month, you want to make it possible for them to book with you directly on the Expedia website.

Why Suppliers Should Register for Expedia Partner Central

Getting listed on the activities tab with Expedia will increase your booking numbers and fill up the capacity for your tour or activity.

Reach a Larger Audience

Expedia’s website receives in an average month 70 million visitors (source: SimilarWeb) from all over the world.  As one of the most recognized brands in the travel industry you can assume they attract a large proportion of the people who want to travel to your destination. They capture shoppers at all stages of the travel life cycle, including people exploring, booking for other travel services before departure, and in-destination. 

Reach New Segments

Because Expedia has a large variety of activities on their website they reach the undecided traveler easier than you would. For example: travelers that visit Las Vegas, know about the casinos, shows and the nightlife. But thinking about Las Vegas you wouldn’t necessarily think about the indoor skydiving you can do during the day. There is a huge audience visiting Las Vegas that is unaware of this activity. Connecting to an agent like Expedia would put your product in front of this audience (travelers who don’t know of your existence) who is looking for things to do on the same day in your destination.  You want to make it on this list, to attract people you would never be able to attract yourself.

Worldwide Reach

Expedia has localized websites in 31 different countries from Argentina to Vietnam and a strong brand image as an authority in the field of tours and activities wherever it operates. If you can get your tours and activities listed on the Expedia Partner Central, any traveler who finds your products through the Expedia network will automatically attribute it a degree of legitimacy and trust that you might have had to work extremely hard to achieve otherwise.

Marketing

When partnering with Expedia, they make sure to promote your products through their proven marketing programs. This includes search (like Google Adwords and Bing Ads), online and offline marketing, email marketing, Social Media campaigns and Public Relations. Below, an example of Expedia promoting Indoor Skydiving in Las Vegas on Facebook. on 28 October 2016 Expedia  announced to build Facebook Advertising to ‘Google-Like levels’. (source)

 

How to Become a Part of Expedia Partner Central

There are several things you have to account for before you partner with large online travel agencies like Expedia. Not every tour operator will be listed by default, but if you can offer the following, we think you’ll improve your chances. 

Offer Real-time Availability

Expedia offers its customers real time booking confirmation, this means you need to be able to provide bookable spots for your tours or activity in real time.

No Cutoffs – Short Minimum Notice 

Allow last minute bookings and specify how many hours before the tour starts can customers book with you. Of course you need enough time to prepare your tour before people come. but keep your minimum notice as close to the starting time of your experience. Travel agencies like Expedia attract a lot of last minute bookers that are looking for something to do on the day.  You want to make sure your products are available to book, so make sure to push the minimum notice as close to the starting time.

A Strong Connection

Not only technical, but also in the customer experience. For starters your booking software should have a solid API integration with Expedia. You’d want to avoid manual work as much as possible. When sharing your availability with Expedia, you want the booking information pushed into your booking software, so it automatically populates your CRM, sales reports and manifest. This will avoid lost customers and makes it easy to keep control over your bookings, even when it’s a large volume.

Accept Bookings 2 Years in Advance

Schedule your availability for 2 years. Make sure people can book 2 years in advance. It’s good practice to make sure all your availability is published across as many channels as possible. But make sure it’s also available for a long time. The earlier you fill up your tours the better. Expedia attracts a lot of people exploring your destination. Travelers that want to know what they’ll get to see and do in your destination before they book their hotels and tours. Some travelers take up to 2 years to prepare their trips, so make sure you always have the availability to attract them to your destination. 

Pictures, Beautiful Pictures

A picture says more than a thousand words, and makes your product stand out of the rest. Be aware that your product is listed next to your competitors’. The best picture is likely to receive the booking. Having nice high resolution pictures and videos will help you stand out and make your listing always look professional, no matter where it’s being promoted. 

Detailed Product Descriptions

Have different descriptions for different online travel agencies. Spend some time to write a special description for your tour specifically for Expedia’s listing. This is because of curation – OTAs want unique descriptions because they are easier to get to the top of the list of search engine responses.  Look at the listings of similar products, already live on Expedia, use this format. Don’t include inconsistent symbols, special offers or your email address. when you submit the description.

Integrate Rezdy with Expedia

Try Rezdy for free, we’ll help you getting listed.

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Join over 30,000 tour and activity professionals on Rezdy

Linda Tran, Digital Marketing and Content Coordinator, Rezdy Online Booking Software
About Linda Tran

Linda is part of Rezdy's Marketing Team and is passionate about producing content of all formats that help empower the tour and activity industry.

Comments are closed here.

How to join Expedia Partner Central

, ,

The Expedia group attracts 70 million website visitors every month (source: SimilarWeb). In this article we will cover how you can put your products in front of this immense audience. We’ll cover what the Expedia Partner Central is and how you can improve your chances to get your tours or activities listed in the activities tab on Expedia.com and its partner websites.  At Rezdy we think that if you follow the steps in this article, you have a better chance to get listed.

 

booking_expedia

 

What is the Expedia Partner Central?

Expedia is the American-based parent company of several affiliated travel-related brands. The websites below are a few examples where your tours or activities will be listed, once connected to Expedia:

expedia logo

Expedia

Expedia.com is widely used to book package holidays, but it is also used to search for and book activities in locations all across the world. Expedia.com contains listings of activities as well as reviews for them, meaning that it is widely used as a one-stop search, evaluation and booking platform for customers

travelocity logo

Travelocity

Travelocity is wholly owned by Expedia. Based in Dallas, they focus to deliver the best experience for travelers. Travelocity owns a few other brands, one of which is Lastminute.com.  Lastminute.com was owned by Travelocity before bought by Expedia. This UK-based company also has an activity tab, where they sell tours and activities.

 

orbitz logo

Orbitz

Similar to Travelocity, Orbitz is another online travel agent owned by Expedia and included in the Expedia Partner Central. The benefit of the duplication is that, no matter which of the three a customer thinks of first to look at, your product will be listed on all of them.



wotif

Wotif

Wotif is a website that provides reservation services in Australia. Wotif is wholly owned by Expedia, and shares the same assortment and availability.


Why use Rezdy to connect your availability with Expedia Partner Central

There are 3 main reasons why you want to integrate Rezdy with Expedia:

You can partner with Expedia Partner Central whether you are a Rezdy user or not. However, the integration between Rezdy and Expedia saves you a lot of time and work. If you do not have the integration set up, when you receive a booking from Expedia, you’ll have to manually import the booking details into your manifest, sales reports and CRM. If Expedia sends you a lot of bookings, that generates a lot of work for you. With Rezdy all of these details are imported automatically. This not only saves you a lot of time, but you won’t forget about a payment or a customer either.

Secondly, When building up your distribution network to include more and more agents, managing this network becomes a lot of work. Rezdy’s Channel Manager simplifies this. It doesn’t matter how many agents you have, you can update your availability for all of them in one app. This allows you manage a large distribution network much more easily. With Rezdy, you can update your availability from one screen, which saves you time and enables you to get the most out of your capacity.

Finally, setting up the integration allows Expedia to access your real-time availability. This means that visitors to the Expedia network websites who want to book with you can see your availability and book on the spot, and have it confirmed immediately. Given that the Expedia network gets 70 million website visitors per month, you want to make it possible for them to book with you directly on the Expedia website.

Why Suppliers Should Register for Expedia Partner Central

Getting listed on the activities tab with Expedia will increase your booking numbers and fill up the capacity for your tour or activity.

Reach a Larger Audience

Expedia’s website receives in an average month 70 million visitors (source: SimilarWeb) from all over the world.  As one of the most recognized brands in the travel industry you can assume they attract a large proportion of the people who want to travel to your destination. They capture shoppers at all stages of the travel life cycle, including people exploring, booking for other travel services before departure, and in-destination. 

Reach New Segments

Because Expedia has a large variety of activities on their website they reach the undecided traveler easier than you would. For example: travelers that visit Las Vegas, know about the casinos, shows and the nightlife. But thinking about Las Vegas you wouldn’t necessarily think about the indoor skydiving you can do during the day. There is a huge audience visiting Las Vegas that is unaware of this activity. Connecting to an agent like Expedia would put your product in front of this audience (travelers who don’t know of your existence) who is looking for things to do on the same day in your destination.  You want to make it on this list, to attract people you would never be able to attract yourself.

Worldwide Reach

Expedia has localized websites in 31 different countries from Argentina to Vietnam and a strong brand image as an authority in the field of tours and activities wherever it operates. If you can get your tours and activities listed on the Expedia Partner Central, any traveler who finds your products through the Expedia network will automatically attribute it a degree of legitimacy and trust that you might have had to work extremely hard to achieve otherwise.

Marketing

When partnering with Expedia, they make sure to promote your products through their proven marketing programs. This includes search (like Google Adwords and Bing Ads), online and offline marketing, email marketing, Social Media campaigns and Public Relations. Below, an example of Expedia promoting Indoor Skydiving in Las Vegas on Facebook. on 28 October 2016 Expedia  announced to build Facebook Advertising to ‘Google-Like levels’. (source)

 

How to Become a Part of Expedia Partner Central

There are several things you have to account for before you partner with large online travel agencies like Expedia. Not every tour operator will be listed by default, but if you can offer the following, we think you’ll improve your chances. 

Offer Real-time Availability

Expedia offers its customers real time booking confirmation, this means you need to be able to provide bookable spots for your tours or activity in real time.

No Cutoffs – Short Minimum Notice 

Allow last minute bookings and specify how many hours before the tour starts can customers book with you. Of course you need enough time to prepare your tour before people come. but keep your minimum notice as close to the starting time of your experience. Travel agencies like Expedia attract a lot of last minute bookers that are looking for something to do on the day.  You want to make sure your products are available to book, so make sure to push the minimum notice as close to the starting time.

A Strong Connection

Not only technical, but also in the customer experience. For starters your booking software should have a solid API integration with Expedia. You’d want to avoid manual work as much as possible. When sharing your availability with Expedia, you want the booking information pushed into your booking software, so it automatically populates your CRM, sales reports and manifest. This will avoid lost customers and makes it easy to keep control over your bookings, even when it’s a large volume.

Accept Bookings 2 Years in Advance

Schedule your availability for 2 years. Make sure people can book 2 years in advance. It’s good practice to make sure all your availability is published across as many channels as possible. But make sure it’s also available for a long time. The earlier you fill up your tours the better. Expedia attracts a lot of people exploring your destination. Travelers that want to know what they’ll get to see and do in your destination before they book their hotels and tours. Some travelers take up to 2 years to prepare their trips, so make sure you always have the availability to attract them to your destination. 

Pictures, Beautiful Pictures

A picture says more than a thousand words, and makes your product stand out of the rest. Be aware that your product is listed next to your competitors’. The best picture is likely to receive the booking. Having nice high resolution pictures and videos will help you stand out and make your listing always look professional, no matter where it’s being promoted. 

Detailed Product Descriptions

Have different descriptions for different online travel agencies. Spend some time to write a special description for your tour specifically for Expedia’s listing. This is because of curation – OTAs want unique descriptions because they are easier to get to the top of the list of search engine responses.  Look at the listings of similar products, already live on Expedia, use this format. Don’t include inconsistent symbols, special offers or your email address. when you submit the description.

Integrate Rezdy with Expedia

Try Rezdy for free, we’ll help you getting listed.