Ever since Twitter became an integral part of our daily lives, people seem to be speaking a new language — the language of hashtags. To a newcomer, a hashtag might be confusing. Phrases such as #VacationMemories or #VisitAustralia may seem cumbersome and even odd, but they are becoming a cultural norm in today’s ever-connected social world. Companies all have an official hashtag now so customers can talk to them and they can keep track. For those who do not know, hashtags are essentially topic headings you use to index a post you make. That way, when someone searches a particular hashtag, they are essentially searching for a topic and all posts indexed with that topic will appear.
Your tour and activity company should create an official hashtag that users can incorporate into their posts on the most popular social networking sites. While hashtags were once the hallmark of the Twitter platform, they are now also widely used in order to track topic trends on Facebook and Instagram — which happen to be the most powerful social networking tools for tour and activity operators.
Here’s a few elements that you should try to incorporate into your official hashtag:
Here’s several ways that you can promote your hashtag and get travelers to start using it on their posts:
Creating an effective and creative hashtag for your company will help you increase your user engagement online and also helps you to improve your reach amongst travelers who are interested in visiting new locations. In order to learn more about effective online marketing strategies and developing a positive presence on the most popular social networking sites, download the Rezdy social media ebook today.