In many aspects, the travel industry requires all businesses within it to work together. While you might be competing against the neighboring whale watching company for travelers, neither of you will benefit if less and less people visit your destination each year. It’s important to make a conscious effort to attract tourists to your country, as this will directly help your tour and activity company.
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Here’s 4 steps you can take to increase the number of travelers who visit your region this year:
- Connect with agents. Developing partnerships with the right agents can have a significant impact on the travelers who discover your destination. For example, there are many OTAs that are used within a specific outbound travel market. Chinese travelers will use one OTA, while travelers from India may opt to book their tours and activities through an OTA that works specifically with their outbound travel market. Tour and activity operators who branch out and connect with agents who work with specific outbound markets will help attract more travelers to their destination as well as to their own business.
- Optimize your website for mobile use. Mobile technology is no longer a luxury, but rather a necessity. Travelers from all places and across all age groups are becoming increasingly reliant on their smart phones and tablets. Mobile bookings continue to rise year after year, and the most motivated market segments around the globe will be discovering new destinations through social networking and mobile searches. Your tour and activity company website needs to offer a responsive web design as well as mobile booking capabilities if you want to increase bookings from the most powerful outbound travel markets.
- Invest in video marketing. Video marketing provides tour and activity operators with a chance to engage their prospective guests and offer them an immersive glimpse into their destination. While you will likely create videos that focus on your own tour and activity products, you also should expand your video marketing campaigns to include regional insight. When you promote the attractiveness of your region as a whole, you will be more likely to increase the number of travelers who visit throughout the year and ultimately boost the bookings for your tour and activity products.
- Embrace chatbots for the booking experience. Chatbots can be used as part of your online marketing strategy to connect with site visitors and offer them information in real-time. Site visitors can ask a chatbot a quick question about your availability or about the tour experience, and receive an instant answer. They are an incredibly effective communication tool that has proven time and time again to increase customer loyalty as well as brand recognition. Chatbots can provide information about your destination as well, which can help increase the number of people who visit your country on an annual basis.
To learn more about destination marketing and understand other terms within the travel industry that can help improve your tour and activity company, download Rezdy’s Travel Tourism Glossay ebook today.