In order to attract customers in a variety of demographics from across the globe, you are going to need to develop a dynamic marketing plan for your tour and activity company.
Many tour operators are focusing on online marketing today, as travelers are increasingly booking most of their excursions online and on their mobile devices. However, that doesn’t mean that traditional forms of advertising should be ignored. There are a lot of benefits to advertising in a travel guide, which is marketed specifically to people who intend to travel to your region.
Lonely Planet has become a leader in the travel guide market, as this company produces expertly crafted guides for nearly every destination around the globe. Travelers can select a travel guide for a specific country, or for a large city within the country. Each guide offers practical tips for booking trips to that destination, as well as must-see attractions and tours that people simply have to book. An advertisement in one of these guides is sure to catch the attention of your target audience, as people typically only buy a travel book once they have booked a trip.
National Geographic publishes a wide variety of travel guides for those with wanderlust across the world. From guides devoted specifically to road trips across the United States to those that explore the far reaches of an exotic destination, each book is filled with vivid images and reliable, accurate information. Many people pick up a National Geographic guide when they are looking for local recommendations for restaurants, tours and activities, which is why it is beneficial to advertise in these guides.
The DK Eyewitness Travel Guides are another option for travelers. These guides are smaller and designed to go with each person on their journey. The Top 10 books are particularly unique, because they offer Top 10 lists for most of the top attractions in any given city, including restaurants, hotels, tours and activities. Placing your advertisement within one of these guidebooks will promote your business as one of the top things to see and do in your destination. This is a valuable advertisement because it can help drive walk-in customers to your tour and activity company.
Travel guides provide complete and comprehensive information about a given destination, and your advertisement is sure to reach a motivated audience that has a desire to travel to your area of the world. The best part is, you can create an advertisement that directs people to the web where they can connect with you online. Provide information about your website, but also include your social networking pages. This allows you to maximize the benefits of print advertising in a travel guide while also taking advantage of the power of the web.