3 Data-Packed Slide Decks for Tour Operators

13 Jun 2014     |    Taz Bareham

While there are heaps of statistics out there, but how many of them are specific to tours and activities? Hint: not a lot.

We’ve compiled some great data around certain topics which are relevant to tour operators. Enjoy.

1. Social Media Statistics

Here are some awesome insights that will help you craft your social strategy.

92% of consumers say they trust earned media, such as social media, word of mouth, recommendation from friends and family, above all forms of advertising Tweet this stat!

85% of customers expect businesses to be active in social media Tweet this stat!

82% of consumers trust a company more if they are involved with social media Tweet this stat!

77% of consumers said they are more likely to buy from a company if the CEO uses social media Tweet this stat!

+75% increase occurred last year for trust in social media as it went from 8% to 14% as a trusted information source Tweet this stat!

70% of global consumers say online consumer reviews are the second most trusted form of advertising  Tweet this stat!

50% of travel companies have said that direct bookings have been generated from social media  Tweet this stat!

59% of Asian leisure travellers want to book travel products “whenever they can” and “wherever they can” Tweet this stat!

80% of travellers are more likely to book a trip from a friend liking a page rather than responding to a traditional Facebook ad Tweet this stat!

For more on social media, download our free ebook: Social Media for Tour Operators.


2. Mobile Device Statistics

Here are some of the most compelling statistics and insights from experts in the travel industry.

Travel-related mobile queries so far during 2013 are up some 66% year-on-year Tweet this stat! 

31% of smartphone users claim they research travel on their mobile devices Tweet this stat!

14% of smartphone users are securing a booking or quotes on their mobile devices Tweet this stat! 

49% of those using mobiles to get prices for travel products do so on aggregators Tweet this stat! 

Those who book from mobile devices have 5.1 research sessions & visit 3.3 websites Tweet this stat! 

Tablets for travel arrangements are increasing – 21% for business & 9% for leisure travelers Tweet this stat! 

20% of Australian households now have at least 1 tablet Tweet this stat!  

Up to a week before travel, 5.3% of travelers would make a last-minute booking on a tablet, 43.8% on mobile Tweet this stat!

94% of TripAdvisor customers are using mobile to research local things to do Tweet this stat!

59% of Asian leisure travelers want to book travel products “whenever they can” and “wherever they can” Tweet this stat!

23% of leisure and 26% of business travelers use their mobile browser to book vacation activities Tweet this stat!

For more on mobile devices, download our free ebook: Mobile Strategy for Tour Operators.

3. Online Review Statistics

Proof that online reviews are necessary for niche tour operators to succeed in this day and age.

There are currently 200+ million reviews written across the internet (TrustYou) Tweet this stat!

On holiday, 24% of travelers use their smartphones for reading reviews, while 22% use their tablets (Trip Barometer) Tweet this stat!

The most important sources that influenced the decisions of global travelers were travel review websites, online travel agencies, and tour operator sites (Tourism Research Australia) Tweet this stat!

70% of global consumers say online consumer reviews are the second most trusted form of advertising (Edelman) Tweet this stat!

93% of global travelers say their booking decisions are impacted by online reviews (Trip Barometer) Tweet this stat!

81% of all reviews are positive (Trip Barometer) Tweet this stat!

79% of consumers trust online reviews as much as personal recommendations… this is an increase of 10% compared to 2012 (Bright Local Study) Tweet this stat!

TripAdvisor has 150 million reviews (TripAdvisor) Tweet this stat!

TripAdvisor has 26 million unique monthly visitors from travellers around the world (TripAdvisor) Tweet this stat!

TripAdvisor has 90 reviews submitted every minute (TripAdvisor) Tweet this stat!

For more on online reviews, download our free ebook: Online Marketing for Tour Operators.

Still can’t get enough?

Check out our Travel Statistics for Tour Operators page. You should also subscribe to this blog to get new posts delivered straight to your inbox.