The tourism industry is in an almost constant state of flux, with new technology and emerging trends changing the way that tour operators and activity providers do business. In order to continue to increase your online bookings and to grow your business to include more products, you need to know what is trending and adapt accordingly.
Here’s two trends you definitely want to take note of:
- Mobile bookings are on the rise. Mobile devices are in everyone’s hands, and people aren’t putting them down anytime soon. In fact, they are completing more and more tasks each day with their smart phones and tablets. Travelers no longer want to sit down after a long day and research their trips on their desktop computers. Instead, they are doing quick and convenient searches on their phones, and booking their tours and activities immediately. If they can’t book your products on their mobile device, there’s a good chance they might move on to the next company who accepts mobile reservations. Recently, Rezdy collected consumer data from more than 1,200 customers. Of those customers, about 40 percent of their traffic came from mobile devices. As if that wasn’t impressive enough, the conversion rates of mobile visitors is almost double that of those searching on a desktop or laptop computer. This means that now is the time to invest in a responsive web design and to begin accepting mobile bookings!
- Real-time aggregation is key to growth and development. By aggregating your products through a Channel Manager, you are able to reach an endless global audience that was not within your grasp before. Major OTAs, such as Expedia, Viator, Musement and TourRadar, look to Channel Managers to find products that they need and want for their customers. When your live availability is displayed on a Channel Manager, an agent can instantly book your products and earn a commission. For agents, this is an easy way to gain access to reliable products and to provide their customers with the tours and activities that they want. As a tour and activity provider, a Channel Manager is the best way for you to connect with agents that you otherwise would not be able to partner with.
With the right online booking system in place, you will be able to take advantage of these interesting trends immediately. Rezdy is the premier online booking system for tour and activity providers, offering unique features that cater to this niche market within the industry. With Rezdy, you can place an easy-to-use “Book Now” button on your responsive website, allowing travelers to book your tours and activities on their preferred device. In addition, you have access to a Channel Manager which gives you the opportunity to broadcast your live availability to agents across the globe who want to resell your products. Don’t waste another minute wondering how you can jump on the mobile booking bandwagon or feeling frustrated about how to aggregate your products.