Youtube link: https://www.youtube.com/watch?v=GQ9ZpOXtUFM
As a tour operator, it’s important to keep on top of emerging trends in travel trends. Amadeus identified certain types of travellers that are emerging in Australia. Watch this quick video for a quick recap of their research.
60% of leisure and 41% of travellers are making their own travel arrangements, generally via Internet
Flexibility and lower costs are the main reasons for travellers to book online by themselves
Only 50% of tourism providers in Australia currently have booking facilities on their websites Tweet this stat!
20% of tourism providers in Australia have no website at all
The number of over 65s is growing by 76%, from just under 4 million in 2011 to almost 7 million in 2030
Almost 40% of over 65 year old travellers state that they will use a travel agent in future for travel arrangements
Australia already has a higher penetration of female business travellers than other markets (except China)
Well over 50% of all graduates in Australia are female
Female business travellers rely on peer recommendations and advice more than men