World Tourism Day (sometimes referred to as International Tourism Day) is an annual event celebrating the tourism industry as a whole. In 2021, this celebration is expected to be more memorable than ever before. After a quiet year due to COVID-19 restrictions, those in the tourism industry are figuring out how to rebound and recover after a tumultuous ride. As the pandemic wanes and we’re slowly returning to ‘normal’, tour operators and tour businesses worldwide have much to celebrate.

What is World Tourism Day?

World Tourism Day was created in 1980 by the World Tourism Organization (WTO), an agency of the United Nations. This holiday was created to promote the need for accessible and sustainable tourism. The WTO believes that tourism should be accessible to all people — regardless of their abilities or income levels. World Tourism Day is an effort to raise awareness of the need for inclusive and accessible tourism, allowing all people to experience different places and destinations around the world. In addition, the WTO feels that sustainable tourism is the key to the future. No destination should be so heavily traveled that its own culture and identity get lost in the shuffle of vacationers walking by. The goal of sustainable tourism is to preserve the local landscape and culture while simultaneously using tourism to bolster the economy in those regions.

When is World Tourism Day?

World Tourism Day is an annual holiday that is celebrated around the globe on 27 September each year. This day provides tour and activity operators with an opportunity not only to promote their individual businesses but to advocate for the benefits of accessible traveling as a whole. It is a unique moment in which you can boost your brand visibility while simultaneously promoting your destination and the overall purpose for traveling.

when is world tourism day

 

How can tour operators celebrate World Tourism Day?

World Tourism Day is a unique opportunity for tour operators to celebrate their profession while at the same time showing gratitude to their customers. As an example, these are a few ways that you can commemorate International Tourism Day this year:

  • Offer specials and discounts on 27 September, the actual event date. The average traveler at your destination on this day may not realize that it’s World Tourism Day. By offering unique promotions and discounts, you will be raising awareness about the event while also enjoying a boost in your bookings.
  • Create a video to share on social media that goes behind the scenes of your tour and activity’s operations. Show what a day in the life of a tour operator is like, and explain the work that goes into promoting sustainable and accessible tourism in your destination. Teach your customers a bit more about what you do and why you do it as a way of celebrating.
  • You can also make the day extra special for your employees: Treat your tour guides to a staff appreciation lunch or give them a small bonus time off, if possible. By recognizing the hard work that your employees do throughout the year, you will improve your employee retention rates and continue to bolster your local economy.

How the event can benefit your tour business

International Tourism Day can benefit your tour and activity business in a variety of ways, including:

  • Increasing your number of bookings: You may see a boost in bookings on or around World Tourism Day, as people around the world look to celebrate the event.
  • Boosting your brand recognition as a result of your alliance with a global cause. People in the local area, as well as those from abroad, will begin to see your tourism business as a responsible and dedicated player in the industry.
  • Allowing you to reach new market segments, including local people who may not otherwise have participated in your tours and activities.

As you prepare to celebrate World Tourism Day in 2021, you will want to ensure that your business is geared to accept as many bookings as possible. Rezdy can help you save time, manage your bookings and generate more revenue for your business. At Rezdy, we are here to support you as you build back after the pandemic. Start a FREE 21-day trial or book a free demo today.

For more support and tips on how to increase sales in your travel business, follow Rezdy’s blog.

 

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