By Blake Ng — 2 Mar 2021
The COVID-19 pandemic brought the travel industry to a screeching halt. As stay-at-home orders were put in place and restrictions lasted for months after quarantine, avid travelers found that they were not able to enjoy their favorite hobby and pastime. For tour operators, this ushered in an unprecedented era filled with dwindling bookings and plummeting revenue.
Tourism Australia’s Holiday Here This Year campaign now urges Australians to travel, and treat their domestic holiday this year like an overseas trip. There are many places in Australia that rely on international tourism, but because of the situation we are in, this isn’t possible. The new campaign is encouraging Australians to make the most out of the great destinations we have available, and think about traveling nationally.
While travel has not resumed its pre-pandemic levels, tour operators need to prepare for the revenge travel trend. It’s time to think of ways in how you can attract these travelers back into your tour and activity business.
Revenge travel is a phrase that has emerged in the aftermath of the COVID-19 pandemic. Travelers who were not able to explore the world in 2020 are now making big plans for 2021. After missing out on a year of their lives, avid travelers are looking to take trips in 2021 that are bigger and better than ever before. They are willing to splurge on luxurious extras, and they want to make the most out of their first travel experience since the pandemic began.
5 Ways Tour Operators Can Prepare for an Increase in Bookings
Tour operators should know that revenge travelers are on the way and that they will see an increase in bookings. Here is how you can prepare:
While you have likely spent many months redeveloping your business strategy and shifting focus at your tour and activity company, it is now time to readjust again. By having the right tour booking software in place, you will be able to ebb and flow with the changing times that we are living through. Rezdy can help you promote your products to your target audience and increase your bookings, regardless of the circumstances.
For more information about how Rezdy can help you take advantage of the revenge travel trend, begin your free trial today.
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