The COVID-19 pandemic brought the travel industry to a screeching halt. As stay-at-home orders were put in place and restrictions lasted for months after quarantine, avid travelers found that they were not able to enjoy their favorite hobby and pastime. For tour operators, this ushered in an unprecedented era filled with dwindling bookings and plummeting revenue.

Tourism Australia’s Holiday Here This Year campaign now urges Australians to travel, and treat their domestic holiday this year like an overseas trip. There are many places in Australia that rely on international tourism, but because of the situation we are in, this isn’t possible. The new campaign is encouraging Australians to make the most out of the great destinations we have available, and think about traveling nationally.

While travel has not resumed its pre-pandemic levels, tour operators need to prepare for the revenge travel trend. It’s time to think of ways in how you can attract these travelers back into your tour and activity business.

What is revenge travel?

Revenge travel is a phrase that has emerged in the aftermath of the COVID-19 pandemic. Travelers who were not able to explore the world in 2020 are now making big plans for 2021. After missing out on a year of their lives, avid travelers are looking to take trips in 2021 that are bigger and better than ever before. They are willing to splurge on luxurious extras, and they want to make the most out of their first travel experience since the pandemic began.

5 Ways Tour Operators Can Prepare for an Increase in Bookings

Tour operators should know that revenge travelers are on the way and that they will see an increase in bookings. Here is how you can prepare:

  • Design new products aimed at travelers who want to enjoy large, luxurious trips. You can create a new tier level of tours and activities that include extended tour times or extra experiences. Or, you can offer upgrades that give travelers the chance to customize their experience to their liking. Either way, you can take advantage of revenge travelers’ desires to spend big and help boost your revenue during this recovery period.
  • Create a flexible booking plan that accommodates the new needs and preferences of travelers. Travelers know that nothing is certain in today’s times, and they are not going to want to commit to a tour without a cancellation plan. You should offer flexible booking and cancellation policies in order to help travelers feel more confident while booking.
  • Invest in a tour booking software that will help you manage the increase in bookings. After a challenging year with minimal bookings, you will want to have the right technology in place to help you manage the boost in bookings that is on the way. A tour booking software will ensure that you effectively manage your bookings and coordinate your resources, allowing you to efficiently book as many people as possible.
  • Implement a safety plan that accommodates COVID-19 guidelines and recommendations. Despite the fact that travelers are ready and willing to step out of their comfort zones again, many are still very concerned about the spread of the virus. You need to create and implement a plan that helps travelers feel safe and comfortable on your tours.
  • Be aware that many of your bookings may come from local residents rather than domestic or international travelers. While you may not have promoted your products to local residents in the past, many people who live in the area are looking for fun things to do that do not require them to travel far from home.

While you have likely spent many months redeveloping your business strategy and shifting focus at your tour and activity company, it is now time to readjust again. By having the right tour booking software in place, you will be able to ebb and flow with the changing times that we are living through. Rezdy can help you promote your products to your target audience and increase your bookings, regardless of the circumstances.

For more information about how Rezdy can help you take advantage of the revenge travel trend, begin your free trial today.

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