7 Website Improvement Tips for Tours & Activities

4 Aug 2014     |    Taz Bareham

So you finally got your booking site in place to showcase your tours and activities. While this is something to be happy about, it takes more to stand out. To stand out, you need to implement some website improvement to optimize it to get the most bookings possible.

1. Website improvement with buttons (calls-to-action)

Your buttons are a bridge to the other areas of your site. This is why the placing of your “Book Now” button is the most important.

Can visitors quickly find the button and book with you when they land on your home page? How about from other areas of the site?

Make sure that your other buttons don’t distract or compete with this button. You can make it stand out through design elements like colour, placing, and size. Having this button in the right place is a good website improvement to make because it facilitates the booking process and makes it more efficient.

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2. Simple navigation

The structure of your website has to be easy to understand for visitors to convert into paying customers. How many clicks does it take for someone to book with you? If your booking page is not easily found because of your site’s navigation, there’s a barrier to booking that you need to remove.

Keep in mind that some people will be viewing your website from their smart phone or tablets, where easy navigation is crucial. Similar to the booking button, ensuring ease of navigation is a worthwhile website improvement to make because it makes booking with you easier.

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3. Stunning imagery

Never underestimate the importance of high-resolution photos. Each of your tour products should ideally have 5 photos. These should be of the scenery as well as the people on your tour enjoying themselves.

Don’t forget to create a specific portion of your website that is exclusively for a photo gallery. This gets people excited to experience your tours before they even start to plan their vacation. It’s a good way to set expectations.

Another thing you need: photographs of your facilities and transportation vehicles if applicable to help customers build up their trust in you.

Click here to learn how to add images to your products.

4. Videos

Videos speak for themselves. That’s why 62% of leisure travelers and 74% of business travelers will want to see a video before they make a final decision. If yours is a particularly adventurous tour, strap a GoPro on and let them see first-hand what they’ll get.

5. Contact information

Including basic contact information such as a phone number, e-mail address and physical address is a must. Your potential customers will appreciate it.

Place your phone and email on your booking page so that they have an opportunity to contact you with enquiries. That way, they are less likely to close your page. Nearly 32% of leisure travelers will request more information before booking a tour.

6. Product availability

Your products’ availability have to be displayed an in easy-to-read way.

First of all, make a list of the different tour packages and experiences that you offer, and be descriptive in your summary of each. Name them in an easy-to-understand way (for example “Full-Day Tandem Skydiving” instead of “The James Bond”). Include a photograph or a video on top of each product. In your product details, include your itinerary. Your customers must know what to expect, how to dress and what they need to bring with them for their tour.

Secondly, make sure the availability of each product is easy to see. If you have many products, you can use a product catalog calendar so that your site visitors can select between the different options available.

Learn how to integrate the Product Calendar Widget

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7. Corporate identity

People want to see the faces behind the business. Set up an “About Us” page that shows photographs of you and your staff members, and explains a bit about your professional qualifications.

You might even include a short story of how the business came to life. Inject a bit of humour into it, too. Add testimonials from previous customers who were thrilled with their experiences.

Read more about corporate identity.

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What’s Next?