A Video Header on Your Tourism Website: Good Practice, but Why?

5 Sep 2016     |    Blake Ng

For tour and activity providers, video is some of the most powerful, effective and compelling content that can be incorporated into a website. Whether you offer horseback riding adventures through the wilderness, or you provide historical tours of ancient sites throughout your region, you can use video in order to promote your products and provide your customers with a visual experience.

Video headers are one of the best ways for those in the tourism industry to utilize this form of content, and here’s why:

Video Headers Add Personality to Your Website

Video headers make for a gorgeous display at the top of the website. It provides a stunning visual that will immediately draw the visitor into the page, and begin promoting your products for you. You can create a video for the header that shows the incredible views that people may witness if they book one of your tours, or you can show some serious action that will excite and invigorate your target audience. Through this video, you can showcase your own personal style as well as broadcast what your brand is all about.

Video Headers Promote Engagement

With a video header, you immediately provide your visitors with an opportunity to engage with your brand. Statistics show that video is the most powerful form of visual content, as more people are likely to watch video than engage with other forms of media, such as a podcast or slideshow. In addition, they will stay longer on your page if there are videos to view. Videos provide visual proof of the products that you offer, and the video header can help you capture the attention of your target audience within those pivotal first few seconds that they are on your page.

There can be disadvantages to video headers, however:

Video Headers Can Slow Down Your Page

Video headers can be large files that ultimately slow down the time it takes to load your page. This is bad news for a variety of reasons, including the fact that you will lose visitors almost instantly and the search engine could punish you by lowering your rankings if your page loads slowly on a regular basis. In order to avoid this dilemma, test your sitespeed and  hire a professional to create a video file and embed it into your web design. It is an extra investment, but it will be worth the effort in order to create a powerful, professional video header that improves the functionality of your website.

Your website should be a living entity that is constantly changing and evolving. You need to keep it updated with fresh content and new visuals in order to stay relevant to your audience as well as maintain your rankings on the search engine results page. Rezdy will help keep you informed of the latest trends and techniques that can be used in order to improve your online presence. To find out more information, download the website checklist today.

tour operator website checklist