UX Design requires you to consider the needs of the user first when creating your website. This means that you care about how the user feels when they are browsing your page because you recognize that their emotional and social connection with your website has a direct relationship with their desire to book your products. When implementing a UX website design, you will want to consider each feature and make sure that every feature encourages positive interactions with your brand. The bar is a surprisingly important feature of your tour and activity website.
Your navigation bar is the gateway to your website. Once you have captured the attention of a prospective traveler, they will head to your bar to learn more about your brand. If your navigation bar is complex and unnecessarily detailed, your website visitors will quickly lose interest. Today’s online users are notoriously impatient, and they want things to be simple and clean on the websites that they interact with. Your bar needs to be as simple as possible, but it also needs to guide users throughout your website and encourage them to book directly with you before they leave the page.
So you know that your bar needs to be simple, but what exactly should it look like? These tips can help you create a bar that is aesthetically pleasing:
There are several must-have elements that you need to include in the navigation bar on your tour and activity website:
Understanding the latest website design trends can be overwhelming for tour and activity operators, but the process can easily be simplified when you partner with an online booking solution that specializes in your industry. Rezdy is an online booking system specifically for tour and activity operators. Your partnership with Rezdy includes a website design tool that automatically incorporates the latest trends and features into your website design.
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Read our blog on ‘5 ways to attract tourists to your tour or experience business’ here.