Unsolicited Reviews Hurting Your Tour Business? Try these 5 TripAdvisor Alternatives to Boost Credibility

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With TripAdvisor recently gaining more negative press about allowing unverified reviews to negatively impact small businesses, it’s no wonder many are turning to alternative solutions.

The truth is, even though TripAdvisor claims to be the “largest travel site”, it may no longer be the most credible. Their review collection system had often been slammed as “flawed”, due to lack of proper verification and genuine human support.

If your tour business had been hit with an unverified, unsolicited review on TripAdvisor, don’t despair. There are many other ways you can re-build trust with genuine, customer-generated feedback. Reinforcing reviews on multiple platforms is important because it communicates consistency and transparency to any prospective customer scouring the Internet for a particular tour and/or activity.

Here are our recommendations for TripAdvisor reviews alternatives that help establish credibility in a highly competitive market of tours, activities and attractions.

#1 Facebook

Did you know that worldwide, there are over 1.86 billion monthly active Facebook users, with a reported staggering 17% increase each year. Undoubtedly, Facebook is currently the largest social media platform where your potential audience is growing exponentially.

As you might already know, Facebook features an integrated reviewing system through star ratings. This allows your customers to share their experiences, whether positive or negative, with others who might be interested in your business and/or services you offer.

Star ratings are calculated into your business’ Facebook EdgeRank where they are influenced by the overall organic reach and brand visibility. They also encourage more people to rate your business, help more potential customers find you and amplify your overall brand message on social media.

Some of the best practices of Facebook Reviews include:

  • Ask your customers to leave their reviews. Once completing your tours and activities, ask your customers to “Like” your Facebook page and leave a review through the star ratings. You may want to include this in your follow-up emails.  

#2 Google

Google review

Google Reviews provide valuable source of information about your tours and activities business for you and your customers. These reviews can appear to on your Google Maps listings when a search for a matching service is performed. More reviews on Google mean more credibility and a better ranking position.

Some of the best practices of Google Reviews include:

  • Verify your business. Remember to verify your business so your information can appear on Maps, Search and other Google services. This verification allows businesses to respond to reviews and hence, can boost your brand credibility.
  • Ask your customers to leave reviews. Notify your customers after their experience with your tours and activities and let them know that it is easy for them to leave a review on their mobile devices or desktop computers.
  • Reply to your customers’ reviews to build trust. Always leave replies to your customers’ reviews as soon as possible to create interaction and credibility to you and your business.

#3 Yelp

yelp-reviews-logo

Yelp is another popular online review website that has accumulated over 121 million reviews since its inception in 2004. Yelp is a website and mobile app that connects people with local businesses. According to their recent factsheet, 4% of reviews are accounted for the ‘Travel and Hotel’ industry.

Some of the best practices on Yelp can include:

  • List and verify your business on Yelp. By doing so, it can help your business get discovered quickly on the platform.
  • Get reviews. After your tour, ask your customers to check in and leave your reviews in person. You can also add a Yelp widget to your website to let them know that you are active and showcase your reviews.
  • Set your complaints handling policy. Although you may come across negative reviews from time to time, it is vital to respond quickly and handle the situation in a professional manner. With an intact complaint handling policy, you can turn the negative feedback into a positive experience.

 

#4 Feefo

Feefo review

Feefo is an independent customer review and feedback system for services and products. Feefo advocates for transparency and trust in reviews. The platform currently connects over 2,500 brands to gain real, actionable insights from their customers.

Some of the best practices of Feefo include:

  • Sign up your business to Feefo. Here, when your customer makes an order on your website, Feefo sends an invite to your customers to leave their feedback on a simple form.
  • Respond to reviews. Always take notice of your customers’ reviews and handle the situation in a timely, professional manner.
  • Display and promote your Feefo scores on your website and social media. Have your Feefo scores and stars appear organically and in paid adverts on Google to amplify your business.

#5 Instagram

Instagram is one of the most popular visual with over 600 million monthly active users to date. It may not be a review system per se, however, maintaining a consistent, strong marketing and brand message on Instagram, whilst adhering to its best practices, can yield extraordinary results to your booking numbers.

Some of the best practices of Instagram include:

  • Build your profile. As a tour operator, encourage your customers to follow your page and in turn, market your tours visually by posting regularly and reposting from your audience to create interactions.
  • Include link in bio. This can be used to drive traffic to your booking page.
  • Get discovered. Use hashtags, geo-locations and tag people who are connected to your photo. Do it right and it will be shown in the ‘Explore’ Section for users who are likely to be interested in your tours and activities.
  • Use analytics.  Obtaining analytics from free external websites such as Squarelovin can help you determine how people engage with your posts and if they drive traffic back to your website.

Notable Mentions

Other websites that can help you gain credible reviews are: TripExpert and Trip.com.

To learn more about the importance of online reviews and how to enhance your overall marketing strategy, download the Rezdy online marketing e-book today.





Tour Operator eBook




With TripAdvisor recently gaining more negative press about allowing unverified reviews to negatively impact small businesses, it’s no wonder many are turning to alternative solutions.

The truth is, even though TripAdvisor claims to be the “largest travel site”, it may no longer be the most credible. Their review collection system had often been slammed as “flawed”, due to lack of proper verification and genuine human support.

If your tour business had been hit with an unverified, unsolicited review on TripAdvisor, don’t despair. There are many other ways you can re-build trust with genuine, customer-generated feedback. Reinforcing reviews on multiple platforms is important because it communicates consistency and transparency to any prospective customer scouring the Internet for a particular tour and/or activity.

Here are our recommendations for TripAdvisor reviews alternatives that help establish credibility in a highly competitive market of tours, activities and attractions.

#1 Facebook

Did you know that worldwide, there are over 1.86 billion monthly active Facebook users, with a reported staggering 17% increase each year. Undoubtedly, Facebook is currently the largest social media platform where your potential audience is growing exponentially.

As you might already know, Facebook features an integrated reviewing system through star ratings. This allows your customers to share their experiences, whether positive or negative, with others who might be interested in your business and/or services you offer.

Star ratings are calculated into your business’ Facebook EdgeRank where they are influenced by the overall organic reach and brand visibility. They also encourage more people to rate your business, help more potential customers find you and amplify your overall brand message on social media.

Some of the best practices of Facebook Reviews include:

  • Ask your customers to leave their reviews. Once completing your tours and activities, ask your customers to “Like” your Facebook page and leave a review through the star ratings. You may want to include this in your follow-up emails.  

#2 Google

Google review

Google Reviews provide valuable source of information about your tours and activities business for you and your customers. These reviews can appear to on your Google Maps listings when a search for a matching service is performed. More reviews on Google mean more credibility and a better ranking position.

Some of the best practices of Google Reviews include:

  • Verify your business. Remember to verify your business so your information can appear on Maps, Search and other Google services. This verification allows businesses to respond to reviews and hence, can boost your brand credibility.
  • Ask your customers to leave reviews. Notify your customers after their experience with your tours and activities and let them know that it is easy for them to leave a review on their mobile devices or desktop computers.
  • Reply to your customers’ reviews to build trust. Always leave replies to your customers’ reviews as soon as possible to create interaction and credibility to you and your business.

#3 Yelp

yelp-reviews-logo

Yelp is another popular online review website that has accumulated over 121 million reviews since its inception in 2004. Yelp is a website and mobile app that connects people with local businesses. According to their recent factsheet, 4% of reviews are accounted for the ‘Travel and Hotel’ industry.

Some of the best practices on Yelp can include:

  • List and verify your business on Yelp. By doing so, it can help your business get discovered quickly on the platform.
  • Get reviews. After your tour, ask your customers to check in and leave your reviews in person. You can also add a Yelp widget to your website to let them know that you are active and showcase your reviews.
  • Set your complaints handling policy. Although you may come across negative reviews from time to time, it is vital to respond quickly and handle the situation in a professional manner. With an intact complaint handling policy, you can turn the negative feedback into a positive experience.

 

#4 Feefo

Feefo review

Feefo is an independent customer review and feedback system for services and products. Feefo advocates for transparency and trust in reviews. The platform currently connects over 2,500 brands to gain real, actionable insights from their customers.

Some of the best practices of Feefo include:

  • Sign up your business to Feefo. Here, when your customer makes an order on your website, Feefo sends an invite to your customers to leave their feedback on a simple form.
  • Respond to reviews. Always take notice of your customers’ reviews and handle the situation in a timely, professional manner.
  • Display and promote your Feefo scores on your website and social media. Have your Feefo scores and stars appear organically and in paid adverts on Google to amplify your business.

#5 Instagram

Instagram is one of the most popular visual with over 600 million monthly active users to date. It may not be a review system per se, however, maintaining a consistent, strong marketing and brand message on Instagram, whilst adhering to its best practices, can yield extraordinary results to your booking numbers.

Some of the best practices of Instagram include:

  • Build your profile. As a tour operator, encourage your customers to follow your page and in turn, market your tours visually by posting regularly and reposting from your audience to create interactions.
  • Include link in bio. This can be used to drive traffic to your booking page.
  • Get discovered. Use hashtags, geo-locations and tag people who are connected to your photo. Do it right and it will be shown in the ‘Explore’ Section for users who are likely to be interested in your tours and activities.
  • Use analytics.  Obtaining analytics from free external websites such as Squarelovin can help you determine how people engage with your posts and if they drive traffic back to your website.

Notable Mentions

Other websites that can help you gain credible reviews are: TripExpert and Trip.com.

To learn more about the importance of online reviews and how to enhance your overall marketing strategy, download the Rezdy online marketing e-book today.





Tour Operator eBook




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Linda Tran, Marketing Assistant, Rezdy Online Booking Software
About Linda Tran

Linda is part of Rezdy's Marketing Team and is passionate about producing content of all formats that help empower the tour and activity industry.

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