An image speaks a thousand words! As such you should definitely be using high quality images in your online marketing strategy.
Make sure you have:
These are your purely scenic, striking, and captivating images. These kinds of photos have a tendency to go viral because they trigger a sense of awe (and hopefully a sense of desire to see it with your own eyes!).
Here’s a good example from Sydney Coast Walks:
Also, it doesn’t hurt that people love to share stunning pictures like these with their social media networks.
Display photos with people in them, so that website visitors can imagine themselves at your tour or activity, putting themselves in the shoes of your former satisfied customers.
Sydney Coast Walks do a good job of this for their different kinds of trips:
At a glance, it’s easy to can imagine yourself experiencing the bushwalk as a self-guide, with a group, or in private with someone special.
Promote your product pages with high quality photos! How else will they be inspired to tour with you?
For example, here’s what we see when we click through on one of Walk SF’s products:
In Rezdy, you can click and drag an image to re-order it, making it the main image that’s seen: