TripAdvisor’s Neighborhoods Shines the Spotlight on Tours & Activities

TripAdvisor is forging onwards in its efforts to make life even easier for travelers.

Recently, TripAdvisor launched a new feature called ‘Neighborhoods’, allowing travelers to drill down even deeper into their search for local things to do, places to eat, and places to stay.

By incorporating content from TripAdvisor’s media brands Tripbod (for tours & activities) and Oyster (for hotels), Neighborhoods “gives travelers a powerful tool to discover all of the unique spots these popular cities have to offer”, says Adam Medros, senior vice president of Global Product at TripAdvisor.

Currently, this feature has only been launched in Barcelona, Dubai, Hong Kong, London, Los Angeles, Madrid, New York City, Paris, Prague, Rome, San Francisco, Singapore, and Tokyo. More cities are coming soon.

How does Neighborhoods work?

Travelers who visit TripAdvisor’s website or mobile app can search for a destination, and then see their most popular neighborhoods.

Here’s what I saw when I looked at New York’s neighborhoods.

Each neighborhood has its own unique description. Travelers can then choose any neighborhood, and see photos and reviews on local things to do, hotels, and restaurants.

I clicked on Greenwich Village.

TripAdvisor then shows me how many restaurants, attractions, and hotels there are in Greenwich Village – as well as how many reviews have been made about those businesses.

This is what I see when I click on ‘Attractions’.

I can now drill down to what type of ‘thing to do’ I’m looking for, and read up on reviews.

How does Neighborhoods impact tour operators and activity providers?

For tour operators, the new Neighborhoods feature is good news. Now, you don’t have to compete with every other tour in your city, because it’s been narrowed down to your specific neighborhood, weeding out the competition. As a result, there’s a higher chance that you’ll appear at the top of search results.

In the above screenshot, what’s #53 for Sightseeing Tours in New York City appears first when it’s narrowed down to the neighborhood of Greenwich Village.

It’s obvious that with its recent acquisition of Viator, TripAdvisor is paying more attention to local tours and activities (for those of you that missed it – travelers can now book your tour or activity instantly from TripAdvisor if you are a supplier of Viator).

The Neighborhoods move helps get your business a more targeted share of their 260 million unique monthly visitors. The result is TripAdvisor becomes even more essential for your marketing strategy.

Is your current booking software provider integrated with Viator?

If your current booking system is not integrated with Viator then take a free trial of Rezdy. We’re also happy to show you how it works.

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