“In the end, we only regret the things we didn’t experience.” In recent years, we’ve seen a shift in spending preference for experiences rather than physical goods. It’s no surprise then that gifting an experience has become ever more popular than gifting, say, a tie….
In fact, a recent study done by Wharton(That’s right, here at Rezdy we only use highly qualified resources) found that people are happier receiving experiences rather than physical goods. They found that at the time of receiving the gifts, people are just as happy with experiences or physical goods but become happier when consuming the experience as compared to using a physical gift.
So, if even the Wharton School of Business says so, how can you jump on the experience gift bandwagon?
Tweak your offering to reflect a specific package coinciding with special events & Hallmark holidays throughout the calendar year:
Of course, you can use these offers all year round for birthdays.
Remember that your (soon to be) customers need to feel like you’ve got exactly what they’re looking for. There’s a reason they are searching for a tour or activity like yours, so cater to it.
For example, is it to relax? Is it for romance? Is it to get an adrenaline rush? Or is it to have some light-hearted fun with friends?
There are two main avenues of online distribution for your newly created experience gift packages.
Make it easy for your customers to buy your product as a gift.
Within Rezdy, this is easy to set up.
There are two options:
You can even make it so that there is no expiration date for your offer.
For full gift setup instructions, click here.
Partner with experience sites like Great American Days (in America) or RedBalloon (in Australia). They cater exclusively to people who are on the lookout for an experience gift – and they even separate their products into categories like gifts “for him” or “for her”.
Finally, don’t forget to promote your new package. Get the word out. Could you imagine all those disappointed souls who received a sweater rather than your amazing experience package? Here’s a short list of ways you could promote your experience package:
If you enjoyed this article – Jump on the Experience Gift Bandwagon With Rezdy – then follow the Rezdy blog. There are a lot of marketing tools and resources designed with businesses like yours in mind.
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Read our blog on ‘5 ways to attract tourists to your tour or experience business’ here.