2 MIN READ Jump on the Experience Gift Bandwagon With Rezdy


22 Aug 2019     |    Blake Ng

“In the end, we only regret the things we didn’t experience.” In recent years, we’ve seen a shift in spending preference for experiences rather than physical goods. It’s no surprise then that gifting an experience has become ever more popular than gifting, say, a tie….

In fact, a recent study done by Wharton(That’s right, here at Rezdy we only use highly qualified resources) found that people are happier receiving experiences rather than physical goods. They found that at the time of receiving the gifts, people are just as happy with experiences or physical goods but become happier when consuming the experience as compared to using a physical gift.

So, if even the Wharton School of Business says so, how can you jump on the experience gift bandwagon?

Create your experience gift offers

Tweak your offering to reflect a specific package coinciding with special events & Hallmark holidays throughout the calendar year:

  • Christmas
  • New Years
  • Valentine’s Day
  • Mother’s Day
  • Father’s Day
  • Easter

Of course, you can use these offers all year round for birthdays.

Remember that your (soon to be) customers need to feel like you’ve got exactly what they’re looking for. There’s a reason they are searching for a tour or activity like yours, so cater to it.

For example, is it to relax? Is it for romance? Is it to get an adrenaline rush? Or is it to have some light-hearted fun with friends?

Distribute your offers

There are two main avenues of online distribution for your newly created experience gift packages.

Online, on your site

Make it easy for your customers to buy your product as a gift.

 

Within Rezdy, this is easy to set up.

There are two options:

  1. Customer purchases Gift Card, Recipient receives email Gift Card.
  2. Customer purchases Gift Card, Purchaser receives email and gives to Recipient in person.

You can even make it so that there is no expiration date for your offer.

For full gift setup instructions, click here.

Online, through partnering with other sites

Partner with experience sites like Great American Days (in America) or RedBalloon (in Australia). They cater exclusively to people who are on the lookout for an experience gift – and they even separate their products into categories like gifts “for him” or “for her”.

Rezdy connects directly with these agents, giving them access to your live inventory. This eliminates the need for double data entry and the risk of overbooking your tours and activities.

Click here to see which online distribution agents you can build partnerships with.

Promote your offer

Finally, don’t forget to promote your new package. Get the word out. Could you imagine all those disappointed souls who received a sweater rather than your amazing experience package? Here’s a short list of ways you could promote your experience package:

  • Display it prominently on your home page as a banner.
  • Tell all your distribution partners about the code (they may have it in their terms and conditions that you do not undercut their price on your site).
  • Email all your past customers.
  • Email all your new customers by including it in your reminder and follow-up emails.
  • Schedule in social media updates promoting the offer (you can use Hootsuite, it’s free!).

If you enjoyed this article – Jump on the Experience Gift Bandwagon With Rezdy – then follow the Rezdy blog. There are a lot of marketing tools and resources designed with businesses like yours in mind.

Start your free demo or trial of Rezdy today.

Want to learn more?

sell more banner

Need more tips on attracting tourists? Click here.

Read our blog on ‘5 ways to attract tourists to your tour or experience business’ here.

 

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Jump on the Experience Gift Bandwagon With Rezdy

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“In the end, we only regret the things we didn’t experience.” In recent years, we’ve seen a shift in spending preference for experiences rather than physical goods. It’s no surprise then that gifting an experience has become ever more popular than gifting, say, a tie….

In fact, a recent study done by Wharton(That’s right, here at Rezdy we only use highly qualified resources) found that people are happier receiving experiences rather than physical goods. They found that at the time of receiving the gifts, people are just as happy with experiences or physical goods but become happier when consuming the experience as compared to using a physical gift.

So, if even the Wharton School of Business says so, how can you jump on the experience gift bandwagon?

Create your experience gift offers

Tweak your offering to reflect a specific package coinciding with special events & Hallmark holidays throughout the calendar year:

Of course, you can use these offers all year round for birthdays.

Remember that your (soon to be) customers need to feel like you’ve got exactly what they’re looking for. There’s a reason they are searching for a tour or activity like yours, so cater to it.

For example, is it to relax? Is it for romance? Is it to get an adrenaline rush? Or is it to have some light-hearted fun with friends?

Distribute your offers

There are two main avenues of online distribution for your newly created experience gift packages.

Online, on your site

Make it easy for your customers to buy your product as a gift.

 

Within Rezdy, this is easy to set up.

There are two options:

  1. Customer purchases Gift Card, Recipient receives email Gift Card.
  2. Customer purchases Gift Card, Purchaser receives email and gives to Recipient in person.

You can even make it so that there is no expiration date for your offer.

For full gift setup instructions, click here.

Online, through partnering with other sites

Partner with experience sites like Great American Days (in America) or RedBalloon (in Australia). They cater exclusively to people who are on the lookout for an experience gift – and they even separate their products into categories like gifts “for him” or “for her”.

Rezdy connects directly with these agents, giving them access to your live inventory. This eliminates the need for double data entry and the risk of overbooking your tours and activities.

Click here to see which online distribution agents you can build partnerships with.

Promote your offer

Finally, don’t forget to promote your new package. Get the word out. Could you imagine all those disappointed souls who received a sweater rather than your amazing experience package? Here’s a short list of ways you could promote your experience package:

If you enjoyed this article – Jump on the Experience Gift Bandwagon With Rezdy – then follow the Rezdy blog. There are a lot of marketing tools and resources designed with businesses like yours in mind.

Start your free demo or trial of Rezdy today.

Want to learn more?

sell more banner

Need more tips on attracting tourists? Click here.

Read our blog on ‘5 ways to attract tourists to your tour or experience business’ here.