Your tour and activity business is a fluid entity. You know that it needs to change, grow and develop as time goes on, accommodating the types of tours and activities that your customers want and adapting to industry trends.
As a pivotal part of your business, your website needs to evolve in the same ways. In 2015, you should make your website design a top priority.
By updating your design and including these elements, your website will not only be attractive and information, but it also will be user-friendly.
These are the web design must-haves for 2015:
With Google’s algorithm change favoring mobile-friendly websites, 2015 is the year that you absolutely have to optimize your website for mobile platforms.
As a tour and activity provider, you will want to create a website design that is easily read on all types of mobile devices, and it also needs to be able to allow customers to book their tours and activities directly from their smartphones and tablets.
More travelers each year are creating bookings on mobile devices, and you won’t want to become antiquated and irrelevant as this becomes the routine way of doing business.
Responsive Web Design, otherwise known as RWD, is a type of web design that allows your website to adjust its appearance depending on the device that the person is using at the time.
For example, a website with RWD will provide an optimal experience for someone using a desktop computer, but then it will automatically adjust its sizing and visual effects when a different user is accessing the website on a mobile device.
RWD is critical for tour and activity providers, who want their customers to be able to explore their websites in any way that they prefer.
Rather than clicking through slides or navigating through several website pages, many web developers in 2015 are working toward scrolling home page designs.
As mobile web usage continues to rise, web designers are looking for ways to make the experience more interactive and dynamic. Smartphones and tablets require people to use their fingers to easily scroll from one page to another, so many websites are moving toward the scrolling trend.
Tour and activity providers can consider providing more information on the home page, and updating to a scrolling format in order to better accommodate mobile users as well as provide a more appealing and engaging experience for desktop users.
Micro-interactions make your website memorable, and this is a trend that is here to stay.
Micro-interactions on your website (such as the ability to change the background photo or mark a tour as a favorite) will make the experience more enjoyable for your customers. It helps them connect with your brand and it will improve your online presence.
In addition to creating an engaging and interactive space for your customers to explore the offerings of your company, you want to make sure that they also can quickly book their desired tour or activity right on your website.
Rezdy is an online booking system that is designed specifically for tour and activity providers, and our system integrates with your website in order to offer an easy online booking process.
To see how Rezdy can enhance your website design and ultimately increase your online bookings, begin your free trial today.