Your tour and activity website is one of your greatest business assets. It’s important that you put in the time and effort that is necessary in order to build and develop your website. Incorporating the latest SEO techniques will ensure that your website is visible to your target audience, and offering fresh, relevant content will help you convert your site visitors into paid customers. It might be easy to opt out of some of the bells and whistles in hopes of saving some extra cash, but these are a few business risks you should avoid taking on your website:
An online booking system serves as the link between your property management system and your tour and activity website. Without an online booking system, you cannot accept direct bookings on your website. To put it simply, you will be beat out by your competition time and time again, as travelers have come to expect online booking from tour providers. Beyond the fact that you will be able to accept direct bookings, your online booking system will increase the efficiency of your business by automating many of the administrative tasks that you are responsible for as a tour and activity operator.
A mobile-friendly website is more important now than ever before, particularly for those in the travel industry. In 2016, about 27 percent of travel industry bookings were completed on tablets and smart phone devices, and that number is expected to continue to grow with each passing year. In addition, the most powerful search engines now prioritize websites that have responsive web designs. If your website does not automatically adapt to the screen size of the individual user, you are going to lose customers and your search engine rankings will continue to drop. Mobile is playing a critical role in the travel industry today, and you will be left behind without a mobile-friendly website design.
The unique selling point, or USP, for your business should be obvious. Broadcasting your USP boils down to showcasing what your tour and activity company does and why you are different from the competition. Perhaps you offer a city tour that includes a stop at a local restaurant, or you are known for your guides who are native to your destination. Whatever makes your company stand out from others in the area or others in different destinations should be clearly stated on your website through words, images, videos and other visual components.
Creating a user-friendly website that is visually appealing and also informative will drive traffic to your site. In addition, you will notice a significant increase in conversions when you implement an online booking system designed specifically for tour and activity operators.