For a while, the tourism industry operated by balancing its online operations with its brick-and-mortar businesses. In the year 2020, however, there has been a large shift into the digital sphere. The tourism industry is becoming increasingly reliant on cloud-based technology and online bookings, so now is the best time to invest in tour booking software.
According to Condor Ferries, these are some of the most important statistics about the tourism industry in 2020:
For more than a decade, smartphones have been a part of our daily life. While people initially were apprehensive about completing financial transactions and other daily tasks on these devices, they have quickly come to rely on them almost exclusively for nearly everything. Most travelers today are squeezing in their travel research on their smartphones while they commute to work, take a lunch break or lounge in the evening after a long day. You need to implement a responsive website design and invest in an online tour operator software that allows you to accept mobile bookings.
This astronomical amount of revenue proves that travelers across all market segments are confident and comfortable booking online. Without an activity booking software in place, you are going to miss out on a significant share of the market.
It wasn’t that long ago that many people were apprehensive about the online booking experience. They encountered faulty websites that led to insecure bookings, and they felt like there was too much disconnect between themselves and the business they were trying to book with. Today, however, adults are not only comfortable booking online — but it’s the way they want to do business. They no longer want to have to deal with phone calls or in-person reservations. Online booking is quick, effective and efficient.
The number of online bookings in the tour and activity sector continues to rise every year. Most notably, however, is that the number of mobile online bookings is rising even faster. You need a tour booking system that allows you to accept mobile bookings on your website and on all of your social profiles.
This statistic proves that more travelers are opting to book their tours and activities once they arrive at their destination, and the vast majority of last-minute bookings are made on mobile devices. You need to invest in tour booking software that allows you to promote your immediate availability to those who have already arrived for their vacation.
The numbers don’t lie. Effective tour operator software is absolutely critical to your success as a tour and activity company that is trying to succeed in the digital age.
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