The difference between direct and indirect bookings (and how to increase both with Rezdy)

Amongst the many keys to success for a tourism or activity operator, we all know there’s one truly essential element: bookings! In an ever-competitive market it’s become increasingly important to have booking availability wherever your customers are. This can mean taking direct bookings as well as indirect bookings. What’s the difference between the two types?

  • Direct bookings are the most traditional type of booking there is; the customer finds you and books directly with your tourism business, be it in person, over the phone or via your online booking page.
  • Indirect bookings are those made through third party resellers or travel agents. Indirect bookings can come from a number of sources depending on who you work with, including the large online travel agents (OTAs) such as TripAdvisor and Booking.com, local visitor centres, hotel concierges, retail travel agents and experience marketplaces such as RedBalloon. You can read more about the different types of indirect distribution channels here.

So which is right for your business? Chances are you’ll be using a mixture of both direct and indirect booking channels, or have plans to do so. It can be difficult to rely on direct bookings alone these days, because so many people now turn to trusted names when searching for tourism activities and new experiences. These platforms invest millions each year into advertising and capturing the interest of your potential guests, so it makes sense to gain a slice of that interest! Our 2018 research indicated that over 81% of tour and activity operators in Australia and New Zealand work with agents and third party resellers, so working with resellers has certainly become the norm.

How to boost both direct and indirect bookings with Rezdy

Fortunately, Rezdy is tailor-made to boost your business through both direct and indirect bookings. Here’s where to get started with our professional tour operator software:

Boosting direct bookings

Direct bookings can still bring in a lot of business. 86% of Australian and New Zealand tourism operators take bookings through real-time booking on their website, so it’s vitally important that your direct booking platform is modern, streamlined and intuitive to use. With Rezdy’s activity booking system you can easily add a professional booking button and process to your existing website, or you can use Rezdy’s 1-click website creation feature if you don’t yet have a website. Over time, you can use built-in analytics to identify where your customers are coming from, and optimise marketing and experiences to drive those bookings up.

Boosting indirect bookings

Rezdy offers a unique feature, Marketplace, which enables you to sell your tour or activity through a vast range of resellers These include big names like TripAdvisor, GetYourGuide, Booking.com, Klook.com, Trip.com and Adrenaline, as well as small and local travel agents. You can negotiate your ideal commission rates and types, and best of all your tour and activity availability is updated in real time through the travel agent booking engine software – so resellers always have access to up-to-date-information. That means more bookings, and fewer double-ups!

Getting started with Rezdy is incredibly simple – you can try our travel ticket booking software at no cost for 21 days to really test out its capabilities. Click here to start your free trial now.

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