When your traveling customers get to your destination, your tour or activity is what makes their trip. As they think back to their holiday, looking at photos they took, it’s the experience that they had with you at your destination that they will remember. The thing is, to get them to book with you in the first place, you need to set their expectations from the outset. If your booking process is clean, intuitive and professional, it goes a long way towards forming a positive first impression with your customers which puts them much more at ease with the idea of handing over their money to you.
This is why you have such a big responsibility! Setting high expectations and delivering on them is what will make your business succeed, and keep those word of mouth recommendations pouring in.
Here’s how to make sure your customers have a clear understanding of your product leading up to it.
In your product details, include your itinerary. Your customers must know what to expect. Where will they meet you? What time does it start and end? How should they dress and what do they need to bring with them for their tour?
Your product also needs images to speak for themselves. Never underestimate the importance of high-resolution photos. Each of your tour products should ideally have 5 photos. These should be of the scenery as well as the people on your tour enjoying themselves.
If everything is clear, upfront and comprehensive as early on as the booking process, customers feel as if you are running a professional and competent outfit. Your website can look as pretty as you like, but you need to make them feel at ease that you know what you’re doing before they are comfortable handing over their money.
The total cost of your product needs to be clear to your customers and spelled out the whole way through the booking process.
So your customer has just booked with you. Great! Now it’s time to increase their confidence in your process and be professional, getting them excited about the tour.
And there you have it! With an efficient booking process, you can make sure that your customers have all the information they need on hand.
You have tried your best to ensure they have a great experience with you, and all that’s left is to show them a good time!