SEO — or search engine optimization — is something that all tour and activity providers need to make a top priority.
SEO best practices ensure that your tour and activity company gets the rankings it needs in the most powerful search engines in order to remain relevant.
Your customers will be using search engines, such as Google, in order to look up options for activities to do in their chosen destination. You want to show up as one of the top results, or else they will never find you.
In order to stay at the top of the rankings in 2015, these are the SEO tips you need to take to heart.
Google recently launched a new algorithm on April 21, 2015 that will change SEO practices completely this year. This algorithm is designed to favor mobile-friendly websites, as so many Internet users are accessing search engines from their smartphone and tablet devices.
Google cites the change as “significant,” and notes that it will have a large impact on the existing search engine rankings. This new algorithm is ranking websites on a page-by-page basis, rather than across the entire website.
Essentially, individual pages that are optimized for mobile use on your website will rank higher in the search results than those that are not.
You should check to see if your website has the “Mobile-Friendly” label next to your company’s search result, and if it’s not, then you need to get your website optimized for mobile use now.
As a tour and activity provider, you should be optimizing your website for mobile booking.
Generating links is still a basic principle in the best SEO practices, and this is going to remain constant throughout 2015.
By producing high-quality content that is visual and interesting for your readers, you will gain links and increase your exposure online.
Strive to get links from relevant, professional and high-caliber websites, as these will help improve your rankings in the search results.
Subsequently, these links will generate additional traffic from potential customers who may become interested in the tours and activities that you offer.
SEO often focuses on incorporating high-ranking keywords into your tour and activity company’s content. While you want to use high-ranking keywords in a natural and effective way, you should focus more on the content that brings in sales.
If your content that has all of the top keywords is not leading to unique page visits that generate sales, then it’s time to rethink your content concepts.
Online marketing and distribution can seem overwhelming when you are a tour and activity company trying to promote your products to a global audience.
At Rezdy, we work with our customers in order to help them improve their presence online as well as increase their online bookings.
For more information on promoting your tour and activity company, read our online marketing ebook today.