Living in an oceanside destination that is popular with tourists is as close as possible to paradise as it gets. You launched your own scienic flight company because you love nothing more than to spend your days in the air and interact with visitors who are just discovering your corner of the world. It’s a wonderful life, but it’s not always easy to earn a significant profit as there are many customers just interested in water-based activities offered in the area. Did you know, though, that you could sell other tours from your website and boost your profits? Not only is it possible, it’s really easy!
You know the importance of online presence and SEO, and in fact, your page ranks pretty high on the search result rankings. You get plenty of unique visitors on a daily basis, but they are not all converting into customers. That’s because a good chunk of the visitors are actually looking for snorkeling or scuba diving adventures, whereas you specialize in flying tours. You don’t have to lose these visitors anymore — there’s a convenient way to turn them into customers.
Contact other local businesses in the region who are not your direct competitors. Focus on the tour operators who offer complementary activities — such as snorkeling, diving or scuba diving — and see if they want to partner with you on your online booking form. Make a deal to offer each others’ experiences on your online portal, and then you can earn a commission when you book their tours for them. It’s beneficial to both parties, as you are not direct competitors, and it’s a good way to diversify your business and boost your profits.
The key to building this partnership is investing in an online booking system that makes the process seamless. An online booking system with a Channel Manager allows you to access different agents who are willing to resell your products. When you partner with local businesses, you are booking tours for their company, which helps them earn new customers, but you also are earning a commission that can be invested in your own business.