It’s obvious that there’s a massive opportunity for tours and activities businesses online. The trouble is knowing who to partner with in order to access them.
Tour operators and activity providers should seek partnerships with the following types of agents to get booked online.
An online travel agency can be utilized by a traveler in order to book everything they need for their trip in one place.
This can include making hotel reservations, flight reservations and in-destination reservations like tours, attractions, activities.
There are also specialised OTAs that focus exclusively on selling on tours and activities.
Some websites exclusively sell experiences, making them a perfect match for tours and activities. While some people use these sites to buy experiences for themselves, many use them for gift-giving.
Daily deal sites are those that offer discounts on a variety of products and services, including tours and activities.
One very important part of online distribution is ongoing booking management.
Having a bad process can result in being overbooked – which means you have to deal with unhappy customers and spend time trying to book them into another time.
To do online distribution well, you need online booking software like Rezdy that has a channel management feature, allowing all your agents to pull from your up to date inventory. All your channels will have the correct availability so you’re never overbooked.
Here’s how it works.
Your booking system integrates with it so that their customers don’t have to leave their website to make a booking with you. If the person is buying a gift, the recipient of the gift can book themselves in when they want. Rezdy does this with Viator and RedBalloon.
Your booking software allows you to load up the promo codes the daily deal site has given you. People can then book your tours and activities online, and it’s automatically redeemed on your end. Rezdy does this as part of our Pro and above online booking software package.
You’re also welcome to download our free ebook on tour and activity distribution channels: