Tour operators need to constantly generate buzz to make sure that they’re casting the net as far and wide as possible. This is where promo code campaigns fit in. Effective campaigns can boost your revenue quite significantly, so here’s how to run them:
What’s the driving force of your campaign? What do you hope to achieve? Campaigns are created to achieve goals, so effectice campaigns need well-defined goals.
Your campaign ideas will come from these goals, so be as specific as possible.
Some examples of goals:
Without setting a clear, specific goal (with numbers included), you won’t know what you’re measuring against come analysis time.
Now that you have your goals in mind, you need to choose your tactics. Obviously this will depend on the idea you come up with. Effective campaigns need to be carried out, so make sure your tactic suit the goal you are trying to achieve.
Underneath your goal, list the tactics you can use to achieve it.
1) Raise awareness in a particular locale
2) Generate more bookings from existing customers
3) Generate more customers from a particular market
Effective campaigns succeed in boosting your revenue, but before you can execute the above tactics, you need to make sure there’s a clear way of measuring that success. Otherwise you won’t be able to calculate your ROI (return on investment).
In Rezdy, you can track your campaigns through Promo Codes. We recommend using a different Promo Code per marketing channel so you can track the redemption rates of each.
To do this, go to Inventory > Promo Codes.
Then, click create “New Promo Code” and follow the prompts.
In terms of Value, you have several options:
And you’re done! You will now see your Promo Code in the list, along with stats on how many have been issued and redeemed.
To gauge the effectiveness of your campaign, see how many bookings you received per channel, and compare it against how much you spent per channel. You can see this in your Sales Report: