Tour operators need to constantly generate buzz to make sure that they’re casting the net as far and wide as possible. This is where promo code campaigns fit in. Effective campaigns can boost your revenue quite significantly, so here’s how to run them:

1. Define your goal

What’s the driving force of your campaign? What do you hope to achieve? Campaigns are created to achieve goals, so effectice campaigns need well-defined goals.

Your campaign ideas will come from these goals, so be as specific as possible.

Some examples of goals:

  • Raise awareness in a particular locale
  • Generate more bookings from existing customers
  • Generate more customers from a particular market

Without setting a clear, specific goal (with numbers included), you won’t know what you’re measuring against come analysis time.

2. Choose your tactics

Now that you have your goals in mind, you need to choose your tactics. Obviously this will depend on the idea you come up with. Effective campaigns need to be carried out, so make sure your tactic suit the goal you are trying to achieve.

Underneath your goal, list the tactics you can use to achieve it.

For example,

1) Raise awareness in a particular locale

  • Conduct product familiarisation with retail travel agents and wholesalers
  • List with local directories target to that area

2) Generate more bookings from existing customers

  • Email to existing database
  • Physical coupon in the mail to existing database

3) Generate more customers from a particular market

  • Daily deal sites targeting that market
  • Travel agents with access to that market

Try to think of at least two tactics you can use per goal.




promotional effective campaigns




3. Track your success

Effective campaigns succeed in boosting your revenue, but before you can execute the above tactics, you need to make sure there’s a clear way of measuring that success. Otherwise you won’t be able to calculate your ROI (return on investment).

In Rezdy, you can track your campaigns through Promo Codes. We recommend using a different Promo Code per marketing channel so you can track the redemption rates of each.

To do this, go to Inventory > Promo Codes.

Then, click create “New Promo Code” and follow the prompts.

promo code effective campaigns

In terms of Value, you have several options:

  • Fixed amount for one product if you want this promo code to be used as a payment method for a fixed amount and a specific product.
  • Fixed amount for any product if you want this promo code to be used as a payment method for a fixed value for the whole shopping cart.
  • Fixed amount for any product within a catalog if you want this promo code to be used as a payment method for a fixed amount and limit its usage to a specific catalog.
  • % discount for one product if you want this promo code to give a percentage discount for a specific product.
  • % discount for any product if you want this promo code to give a percentage discount for the whole shopping cart.
  • % discount for any product within a catalog  if you want this promo code to give a percentage discount and limit its usage to a specific catalog.

Create promo code effective campaigns

And you’re done! You will now see your Promo Code in the list, along with stats on how many have been issued and redeemed.

To gauge the effectiveness of your campaign, see how many bookings you received per channel, and compare it against how much you spent per channel. You can see this in your Sales Report:

sales-report effective campaigns

That way you will know which channel is worth your marketing dollars.




conversion tracking effective campaigns




What’s Next?

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Join over 30,000 tour and activity professionals on Rezdy

Simon Lenoir, Founder and CEO of Rezdy Online Booking Software
About Simon Lenoir

Simon has over 15 years’ experience as an IT professional. He also has extensive experience in the travel industry from being an around-the-world traveller and managing a dive centre in Southeast Asia for over 3 years. Simon is now dedicated to providing the best online booking solution for tours and activities operators; he is the brains behind Rezdy.Outside office hours Simon is a true activity addict – mountain biking, sailing, swimming, beach volleyball – just to name a few. But most of all he loves diving in Australian waters.

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How to Run Effective Campaigns: A Tour Operator’s Guide

, , , , ,

Tour operators need to constantly generate buzz to make sure that they’re casting the net as far and wide as possible. This is where promo code campaigns fit in. Effective campaigns can boost your revenue quite significantly, so here’s how to run them:

1. Define your goal

What’s the driving force of your campaign? What do you hope to achieve? Campaigns are created to achieve goals, so effectice campaigns need well-defined goals.

Your campaign ideas will come from these goals, so be as specific as possible.

Some examples of goals:

Without setting a clear, specific goal (with numbers included), you won’t know what you’re measuring against come analysis time.

2. Choose your tactics

Now that you have your goals in mind, you need to choose your tactics. Obviously this will depend on the idea you come up with. Effective campaigns need to be carried out, so make sure your tactic suit the goal you are trying to achieve.

Underneath your goal, list the tactics you can use to achieve it.

For example,

1) Raise awareness in a particular locale

2) Generate more bookings from existing customers

3) Generate more customers from a particular market

Try to think of at least two tactics you can use per goal.




promotional effective campaigns




3. Track your success

Effective campaigns succeed in boosting your revenue, but before you can execute the above tactics, you need to make sure there’s a clear way of measuring that success. Otherwise you won’t be able to calculate your ROI (return on investment).

In Rezdy, you can track your campaigns through Promo Codes. We recommend using a different Promo Code per marketing channel so you can track the redemption rates of each.

To do this, go to Inventory > Promo Codes.

Then, click create “New Promo Code” and follow the prompts.

promo code effective campaigns

In terms of Value, you have several options:

Create promo code effective campaigns

And you’re done! You will now see your Promo Code in the list, along with stats on how many have been issued and redeemed.

To gauge the effectiveness of your campaign, see how many bookings you received per channel, and compare it against how much you spent per channel. You can see this in your Sales Report:

sales-report effective campaigns

That way you will know which channel is worth your marketing dollars.




conversion tracking effective campaigns




What’s Next?