Rezdy partners with Google to deliver new distribution opportunity to tour and attractions operatorsSydney, Australia. 25 September 2018 – Rezdy Pty Ltd. The world’s leading independent booking and distribution platform for tour and attraction operators has today announced a new booking capability with Google.The partnership can connect thousands of existing merchants across 100+ countries on Rezdy’s platform with Google, creating a new customer engagement and acquisition channel for Rezdy merchants pending eligibility criteria.Initial pilot is expected in the coming months.The partnership will allow travellers seeking out tour and attraction experiences to purchase directly within Google Search, Maps, and the Assistant and pay without entering onto the experiences website directly.Available products, dates and times will appear in real time using Rezdy’s live availability functionality.The new partnership is set to decrease the booking journey by up to half, providing a better consumer experience. Greater conversion and booking volumes are expected for onboarded merchants.“We’re extremely excited to partner with Google. We’re able to further expand our customers distribution network beyond our already world class reach and provide them incremental revenue through this new channel. In turn, our customers are enabled to provide an enhanced user experience for their end consumers”, said Chris Atkin, Chief Executive Officer, Rezdy.