How to get product reviews to appear in search engines

Just a few years ago, all anyone talked about when it came to the search engine results page was their ranking. Grabbing that coveted spot at the top of the SERP was an accomplishment worth celebrating. While your ranking is still important, there’s so much more that factors into your ability to capture an interested traveler who is browsing results on the SERP. Like product reviews for example and this is why we thought it was important to describe how to get product reviews to appear in search engines.

Star reviews provide instant and visual social proof of your products. Getting those star reviews to show up on your SERP listing not only validates your business but can increase your site visitors as well as your conversions.

You can use our guide to get those product reviews to appear on your tour and activity company’s search engine results page listing.

Use a Schema Code on a Product Landing Page

A schema code is a specific part of your website code that will make the star reviews appear on the search engine results page. It is important to note that this schema code cannot be located on the home page as Google will not recognize it and subsequently will not display your reviews. Rather, embed the schema code within one of your landing pages that describes the particular product or service that you offer. The code should be placed at the top of the page, before any other code.

Hire a Third-Party Review Site for Your AdWords Campaign

You need to use a different process to get the star reviews to appear on your AdWords ads. Google used to have a complicated system in place that made it nearly impossible for the average business to get the reviews on the AdWords ad, but now all you have to do is partner with an approved third-party review site. Websites such as Verified Reviews and eKomi are approved by Google and will verify your online feedback for you.

Have Google Recrawl Your Website to Reflect Changes on the SERP

Once you have implemented new code or partnered with a third-party review site, you may not notice an immediate difference in the appearance of your SERP listing. This is because Google needs to recrawl your tour and activity website before recognizing and understanding the new code that is in place. To get Google to recrawl your website, ask the search engine giant to perform a fetch. You can have Google fetch one URL or all of the URLs that are connected with your tour and activity website.

It takes a bit of extra effort to get those pretty yellow stars to appear underneath your brand name on the SERP, but it’s a worthwhile endeavor. Data shows that more consumers will click on a link that has positive feedback available instantly. In addition, those same motivated travelers are more likely to book with you while browsing your website because they have already confirmed that your brand will deliver on its promises.

If you enjoyed this article on how to get product reviews to appear in search engines, then follow the Rezdy blog. There are a lot of marketing tools and resources designed with businesses like yours in mind.

Start your free demo or trial of Rezdy today.

Image credit: Kayla Farmer

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How to get product reviews to appear in search engines

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How to get product reviews to appear in search engines

Just a few years ago, all anyone talked about when it came to the search engine results page was their ranking. Grabbing that coveted spot at the top of the SERP was an accomplishment worth celebrating. While your ranking is still important, there’s so much more that factors into your ability to capture an interested traveler who is browsing results on the SERP. Like product reviews for example and this is why we thought it was important to describe how to get product reviews to appear in search engines.

Star reviews provide instant and visual social proof of your products. Getting those star reviews to show up on your SERP listing not only validates your business but can increase your site visitors as well as your conversions.

You can use our guide to get those product reviews to appear on your tour and activity company’s search engine results page listing.

Use a Schema Code on a Product Landing Page

A schema code is a specific part of your website code that will make the star reviews appear on the search engine results page. It is important to note that this schema code cannot be located on the home page as Google will not recognize it and subsequently will not display your reviews. Rather, embed the schema code within one of your landing pages that describes the particular product or service that you offer. The code should be placed at the top of the page, before any other code.

Hire a Third-Party Review Site for Your AdWords Campaign

You need to use a different process to get the star reviews to appear on your AdWords ads. Google used to have a complicated system in place that made it nearly impossible for the average business to get the reviews on the AdWords ad, but now all you have to do is partner with an approved third-party review site. Websites such as Verified Reviews and eKomi are approved by Google and will verify your online feedback for you.

Have Google Recrawl Your Website to Reflect Changes on the SERP

Once you have implemented new code or partnered with a third-party review site, you may not notice an immediate difference in the appearance of your SERP listing. This is because Google needs to recrawl your tour and activity website before recognizing and understanding the new code that is in place. To get Google to recrawl your website, ask the search engine giant to perform a fetch. You can have Google fetch one URL or all of the URLs that are connected with your tour and activity website.

It takes a bit of extra effort to get those pretty yellow stars to appear underneath your brand name on the SERP, but it’s a worthwhile endeavor. Data shows that more consumers will click on a link that has positive feedback available instantly. In addition, those same motivated travelers are more likely to book with you while browsing your website because they have already confirmed that your brand will deliver on its promises.

If you enjoyed this article on how to get product reviews to appear in search engines, then follow the Rezdy blog. There are a lot of marketing tools and resources designed with businesses like yours in mind.

Start your free demo or trial of Rezdy today.

Image credit: Kayla Farmer