Pinterest is an online pinboard where users can collect images and bookmark links in an efficient, organized manner. The website has long been a favorite among Millennials, who have been using it for more than a decade to save recipes, collect decorating ideas, plan outfits and coordinate parties. In recent years, it has become the preferred social network of aspiring travelers, which makes it a valuable space for tour and activity operators to develop a presence.
According to Pinterest, travelers represent a large group of its users. The website’s 2018 travel trends report notes that 75 percent of travel Pinners find Pins from travel brands to be useful and relevant. More than 40 million U.S. Pinterest users go on the website every month specifically to search for ideas for their upcoming vacation, and many will book an unplanned trip to a destination based on Pins that they discover. Those in the tour and activity sector should note that most Pinners are looking for local places to try new activities, skills-based travel opportunities and restaurants.
Recognizing the power of Pinterest, tour and activity operators should make an effort to develop a presence on this platform. Whether you are trying out Pinterest for the first time or you working to improve your visibility on the website, you can use these tips to reach the most motivated travelers on this social network.
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Image credit: Szabo Viktor