Pinterest for tours & activities operators. An overlooked social media platform?

Pinterest is an online pinboard where users can collect images and bookmark links in an efficient, organized manner. The website has long been a favorite among Millennials, who have been using it for more than a decade to save recipes, collect decorating ideas, plan outfits and coordinate parties. In recent years, it has become the preferred social network of aspiring travelers, which makes it a valuable space for tour and activity operators to develop a presence. 

Pinterest and the travel industry

According to Pinterest, travelers represent a large group of its users. The website’s 2018 travel trends report notes that 75 percent of travel Pinners find Pins from travel brands to be useful and relevant. More than 40 million U.S. Pinterest users go on the website every month specifically to search for ideas for their upcoming vacation, and many will book an unplanned trip to a destination based on Pins that they discover. Those in the tour and activity sector should note that most Pinners are looking for local places to try new activities, skills-based travel opportunities and restaurants.

Pinterest tips for tour and activity operators

• Use the Place Pin feature to promote your tour company.
  Place Pin is one of the rich Pin features that is available to businesses and brands that use Pinterest. With Place Pin, you can create a virtual experience that your followers can enjoy while browsing Pinterest. For example, if you offer city tours of Sydney, you can take photographs of iconic attractions that your visitors will see on your tours, and use the Place Pin feature to create a map that includes those images. This can be a great supporting tool for businesses wanting to learn how to film a virtual tour.
• Link your Pins back to your tour and activity website.
  SEO statistics show that the average pin will drive at least two site visits and six page views per user, which means that Pinterest can be an easy way to drive traffic to your website. Users find that Pins are a great way for them to save links for places they want to visit again later, so it can be a cost-effective way to boost your unique visitors and increase your conversions.
• Showcase your Pinterest boards on other social platforms.
  Like many other social networks, you will want to create a following on Pinterest in order to maximize the potential of your account. In order to do this, you can link to your Pinterest boards from your other social profiles. For instance, if you are showcasing a beautiful photo that a user-submitted on Instagram, link to your Pinterest board so that your Instagram followers can find more images that are similar to your brand.

Recognizing the power of Pinterest, tour and activity operators should make an effort to develop a presence on this platform. Whether you are trying out Pinterest for the first time or you working to improve your visibility on the website, you can use these tips to reach the most motivated travelers on this social network.

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Image credit: Szabo Viktor