It’s natural for things to slow down after your busiest season has run its course.
But you don’t have to sit still, waiting for next season to come around.
What you can do is spend time marketing your tour or activity so you can prepare for an even busier peak season.
While things are busy, it’s easy to let marketing tasks fall behind. That’s why off season is the perfect time to…
Making sure this email is sent a day or so after the tour is crucial. You want their reviews while the memories are fresh in their minds, and they have authentic photos to accompany it.
Make sure you build up your profile on these three review sites.
Just because they can’t necessarily buy your product right now (eg. it’s not whale watching season yet) doesn’t mean they won’t be interested in the educational information about whales that you have to share.
If you have a list of contacts, send this awesome and informative content out to them.
Low season is the perfect time to run special offers to target audiences.
Try to build loyalty with the locals during off season. After all, they’re there all year round and can give you tons of repeat business and word of mouth.
Remember to adapt your products to fit their budget.
Meetings, incentives conferences, and exhibitions (MICE) is a great target audience for you in low season. A medium sized group can fill your seats faster than independent travelers will!
Partner with corporate travel agents, and invite event organisers for a famil to spread word of your product.
Expanding your distribution network is the key to growth – whether it’s through online or offline agents.
Before working with an agent, make sure you ask them these key questions:
If you’re looking for a place to start, join Rezdy Community. Suppliers and agents can find each other, resell each other’s products, and get paid for it – all managed by Rezdy.
Want more tips on distribution? Download our ebook: