Your New Year’s Guide to Success for your Tours and Activities Business

29 Dec 2016     |    Taz Bareham

As you ring in the new year, you might be thinking about all of the exciting and innovative tour and activity products that you will be launching this year. This is the perfect time to begin planning for new offerings, and you will want to go about it the right way.

At Rezdy, we’ve compiled these tips to help you have a successful start to 2017!

Identify Your Target Audience

Knowing who will want to book your tours and activities is essential to succeeding in this industry, particularly if you are launching new products. For example, if you traditionally offer sightseeing tours but you are now adding adventure experiences, such as kayaking or mountain bike riding, you will want to identify a new traveller segment to market your tours too. In all likelihood, a different group of people will be interested in these types of tours, so you may need to adjust your marketing strategy.

Evaluate Your Competition

Study your local competitors and see what they are doing differently than you. Take note of anything you feel they are doing that is working better, and also identify their setbacks as well. Create products that will be unique from your competitors, offering something that your customers may not be able to find anywhere else. This may include adding extras to your tours, such as camera equipment rental or a souvenir. It might mean that you need to adjust your pricing in order to be more competitive and attract additional travellers to your local versus the competition.

Update Your Marketing Campaigns

As you create a marketing strategy for the new year, you will want to highlight the latest tours and activities that are available through your tour company. This is the ideal time to focus on your new offerings, as it will generate buzz for your brand while also offering insight into what’s new and special at your company. If you have never invested in a pay-per-click advertising campaign, now might be the ideal time to launch one. Consider promoting your new products on social media, and also reaching out to past customers in order to let them know that there is something new to experience at your location.

Launch Your New Products

Once you have finalized your products and updated your marketing strategy, it’s time to launch! Create an informative product sheet with all of the relevant information about your new tours, and distribute them to your agents. This is a good time to reconnect with your agents, and also to increase your distribution network.

Whether you are delving into the adventure market or you are hoping to begin promoting eco-tourism products, the new year is a great time for a fresh start. As the premier online booking system for tour and activity operators, Rezdy is here to give you all of the support and resources you need as you create, promote and launch your products.

Download the Rezdy online marketing e-book in order now to learn more about the best online marketing techniques!

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