By Chris Atkin — 12 Nov 2020
This presentation was originally shown at ITB Asia and will be featured at Travel Revive.
The travel industry came to a screeching halt in the early months of 2020, as the COVID-19 outbreak stretched across the globe. Now, nearly nine months into a pandemic that is far from over, tour operators and other travel professionals are trying to figure out a way forward in this new normal.
In order to rebuild, the experiences industry needs to remain flexible, particularly as many destinations are still being significantly impacted by the COVID-19 virus. While the pandemic is sure to have a long-term impact on the industry, it’s important to remember that recovery strategies can help tour operators be in the best position possible as everyone emerges from this unprecedented challenge.
The best thing for anyone in the travel industry to do is to remain positive and begin putting plans into place that will help their business recover. When creating recovery strategies for your tour and activity business, you need to prioritize:
As an ‘experience’ expert, you know that everything starts and ends with the customer however you need to approach the customer experience slightly differently now. Here is what you need to do as you create a recovery strategy for your business:
Your recovery strategy is going to need a revamped marketing strategy that incorporates different types of products into your business and potentially a focus on local customers rather than international ones. You will need to:
As you create these strategies for your business, you need to be thinking about tomorrow as well as ten years from now. When you focus on general business planning, you should:
The most important thing to remember is that you are not alone. Every travel provider across the globe is facing similar challenges so reach out & join communities that are going through the same as you. We will recover, and the industry will be stronger as a result.