For a tour operator, there’s no worse way to start the day than to find out that you have overbooked one of your tours. In a matter of moments, a traveler is going to arrive at your location expecting a spectacular experience, and you don’t have a seat on the bus. Overbooking is a logistical nightmare and a customer service disaster, so it’s important to avoid it at all costs. But how can you utilize your resources to the fullest, maximize your revenue and avoid overbooking at the same time? The key is to implement an effective resource management strategy.
3 Resource Management Tips to Help You Avoid Overbooking
- Allocate your resources and know what will be needed for each tour and activity. Planning is critical to offering a great experience to all of the customers who book one of your tours or activities. By knowing exactly how many vehicles are needed for each tour and the amount of equipment that needs to be on board so that every guest enjoys the experience, you will always be prepared for a sold out tour. In addition to knowing what resources are needed for each tour experience, you also need to plan for the amount of time that those resources will be in use for each tour. Obviously, when one tour is in progress and those resources are utilized, you cannot book another tour at the same time.
- Make an effort to reduce turnover amongst your staff members. When you have consistent and reliable employees, they will understand and recognize the importance of managing resources effectively. They will know what needs to be done in order to sell out an entire tour without overbooking it, and you do not have to worry about dealing with customer service issues all day long. Be particular during the hiring process, and only hire staff members who are experienced and committed to the travel industry.
- Invest in technology that manages your resources for you. Human error is unavoidable, and at some point, even the most qualified staff members might accidentally overbook one of your tours. This can happen easily if someone takes a phone call to confirm a booking at the same time that another person is booking someone at the front desk. Instead, use technology that will manage your distribution channels, promote your real-time availability, automatically update your manifest and instantly allocate the appropriate resources for each tour. Rezdy, for example, will know how many tour buses you need at any particular time, and will not allow you to book another guest if you don’t have a spot on the bus available to them. It simplifies the booking process for both you and the customer, and helps you to avoid the dreaded overbooking scenario.
Rezdy is the only online booking system designed for the tour and activity industry, and it is widely recognized for its innovative resource management features. To find out more about how Rezdy can help you improve your tour and activity business, begin your free demo now.