Most people can sum up the holiday season in a few words: festive, merry, bright and busy. For tour operators, the season feels much the same way. In many destinations across the globe, there’s an increase in travel around Christmas and New Years, which means that bookings are up and resources are maxed out. However, this is also an ideal time to grow bookings and boost revenue to help your tour company stretch through the slow season that often follows the holidays.
Here’s how you can use sales, promotions and packages to grow bookings during the holiday season:
As a tour and activity operator, the best compliment you can receive is a customer referring your brand to another traveler. During the holiday season, you should seize the moment and encourage your current tourists to purchase the gift of an experience for one of the people on their holiday shopping list. Experiential gifts are trending, as people are trying to spend less on stuff. Create gift cards and experience packages that your travelers can purchase and bring back for a friend who may also enjoy one of your tours or activities.
People often want to make everything extra special during the holidays, and travelers are no exception. To maximise revenue during this exciting time of year, you may want to consider adding upgrades and extras that will enhance the experience for your travelers and help boost your profits at the same time. For example, if you offer a city tour to see the holiday lights in your area, considering offering a package for couples that includes a bottle of champagne, chocolates and festive glasses that they can keep as a souvenir. Travelers often feel that these types of packages improve their experience and are more likely to select them as they celebrate the holidays.
The holidays can also be leveraged to help you boost revenue and increase bookings during a time of year that is particularly slow. To prevent the seasonal slow-down, you can offer a discount deal that can be purchased only on Boxing Day for tours taking place during a specific month. Knowing that it’s a rare promotion and they only have a limited amount of time to purchase, your customers are going to find the deal hard to resist. This is an easy way to drive future bookings for your business.
Christmas is certainly a time to celebrate at your tour and activity company, and it’s always fun to look forward to New Years festivities, but the holiday season is also an important time when you can maximise revenue and grow your brand.
As you make resolutions for the new year and plan for the next decade, consider investing in a tour booking software that will boost your bookings and increase your revenue.
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