By Blake Ng — 6 Feb 2019
In the tour and activity industry, pricing is everything. The price that you charge for your tour and activity products will have a significant impact on your ability to compete within your local market. So, how do you set your pricing? Well, you’ll want to lock down a tour pricing strategy. Generally speaking, you have two options: mark up pricing or mark down pricing.
Here’s what you need to know:
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Image credit: Tom Parsons