What are lookalike audiences in Facebook and how can you use them?

For years, brands had to build their follower base on Facebook simply through word of mouth and social sharing. Most followers were accrued simply by sharing the page, designing posts that encouraged other users to spread the word, and asking tourists to follow them on Facebook after completing their experience. Today, your tour and activity company can use Facebook lookalike audiences to expand your reach on social media. So, what are lookalike audiences in Facebook and how can you use them?

What are Facebook lookalike audiences?

Lookalike Audiences is a Facebook tool that helps brands uncover more users who resemble their current base of followers. The idea is that similar users may also be interested in your brand’s offerings. Lookalike Audiences can be built, based on the following factors:

  • Custom Audiences — This tool requires you to upload your current list of customers. It will then suggest additional followers for you based on those demographics.
  • Website Visitors — You can place a Facebook Pixel on your website, which will then capture data about your website visitors that can be used to build a Lookalike Audience.
  • Page Followers — A Lookalike Audience can be created from the base of followers that you already have on Facebook.

How can you use a lookalike audience within your social strategy?

  • Create an engaging video that showcases your tours and activities. Video is one of the most popular forms of content on Facebook, and you can easily build a Lookalike Audience based on the type of people who typically watch your videos. By appealing to new followers with inviting and exciting videos, you are more likely to increase engagement with different market segments. Ultimately, this gives you the opportunity to drive bookings within a market segment that would not have otherwise connected with your tour and activity brand.
  • Use Lookalike Audiences to create an e-mail list for an upcoming e-mail marketing campaign. Once you have connected and engaged with your Lookalike Audiences, you can then start building your trust with this group by contacting them via e-mail. The data that you receive from your Lookalike Audiences will allow you to create an innovative e-mail marketing campaign that encourages them to learn more about your brand and ultimately book a tour or activity with you. E-mail marketing is a highly effective way of increasing conversions, particularly among new market segments that may not have otherwise known about your tour and activity company.

In order to have access to the best data that will allow you to grow your brand’s presence online, you need to have the right technology in place. Rezdy is the only business solution designed for tour and activity companies, and it has constantly worked to provide this niche industry with the features and services it needs. Rezdy allows you to collect and analyze data in the most effective way, which has a direct impact on your ability to increase bookings for your brand.

If you enjoyed this article – What are lookalike audiences in Facebook – then follow the Rezdy blog. There are a lot of marketing tools and resources designed with businesses like yours in mind.

Image credit: Helena Lopes

Topics , , ,

Join over 30,000 tour and activity professionals on Rezdy

Leave a Reply

Your email address will not be published. Required fields are marked *

What are lookalike audiences in Facebook and how can you use them?

, , ,

What are lookalike audiences in Facebook and how can you use them?

For years, brands had to build their follower base on Facebook simply through word of mouth and social sharing. Most followers were accrued simply by sharing the page, designing posts that encouraged other users to spread the word, and asking tourists to follow them on Facebook after completing their experience. Today, your tour and activity company can use Facebook lookalike audiences to expand your reach on social media. So, what are lookalike audiences in Facebook and how can you use them?

What are Facebook lookalike audiences?

Lookalike Audiences is a Facebook tool that helps brands uncover more users who resemble their current base of followers. The idea is that similar users may also be interested in your brand’s offerings. Lookalike Audiences can be built, based on the following factors:

How can you use a lookalike audience within your social strategy?

In order to have access to the best data that will allow you to grow your brand’s presence online, you need to have the right technology in place. Rezdy is the only business solution designed for tour and activity companies, and it has constantly worked to provide this niche industry with the features and services it needs. Rezdy allows you to collect and analyze data in the most effective way, which has a direct impact on your ability to increase bookings for your brand.

If you enjoyed this article – What are lookalike audiences in Facebook – then follow the Rezdy blog. There are a lot of marketing tools and resources designed with businesses like yours in mind.

Image credit: Helena Lopes