Live Streaming: The New Way to Create Engagement with Your Target Audience

27 Jun 2016     |    Taz Bareham

By its very nature, social media is instantaneous. For more than a decade, people have been taking photos and posting updates the moment they happen — changing the way that we consume news, connect with our friends and make our plans. Now, social media is transforming from a space where people post photos and videos that happened moments ago, to a place where people stream live updates to their followers.

Live streaming can change your entire social media strategy. Facebook Live, for example, was rolled out to the general public a few months ago. Initial reports note that live video captures the attention of users for longer, and more people engage and interact with live videos.

Your tour and activity company can take advantage of live video by utilizing two of the most popular streaming platforms:

Facebook Live

  • What it is: Facebook Live is the live streaming feature on the ever-popular social networking site. The Facebook algorithm has been updated in order to promote Facebook Live posts, and people are loving this feature.
  • How you can use it: As a tour and activity provider, Facebook Live provides you with an opportunity to offer a behind-the-scenes glance into your operations. You can stream as your tour guide prepares for the next tour, getting the vehicle ready and sharing some secrets about the days events. You can stream your latest announcement or promotion. The key to having a successful live session is to announce it ahead of time, and write a compelling description. Go live for at least 10 minutes. The longer you are streaming live, the more views you will get from unique visitors. While live, talk to your commenters by name and respond to them. This gives you a personal connection with your audience that you couldn’t achieve before.


  • What it is: Periscope is quickly gaining notoriety as the go-to live streaming app. In order to enjoy a Periscope live video, you have to download the app and be a part of the community. It’s an up-and-coming social networking platform, and an effective promotional tool for tour and activity providers.
  • How you can use it: Periscope can be used in the same way as Facebook Live, and should offer a unique perspective on your business. Some ideas for Periscope videos include an Ask Me Anything (AMA) session with you or one of your guides. You could create a Guest for a Day program, where you invite guests who have booked a tour to interact with you on Periscope and you choose one to receive an upgrade or a free promotional item.

When you’re thinking about what you want to share with your customers — both past and present — start dreaming about what you can stream live. This is the hottest social media craze of the moment, and people are paying attention. To find out more information about live streaming and the latest ways to develop your brand online, download the Rezdy online marketing ebook today.

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