Leveraging Space Through Tourism

12 Dec 2019     |    Blake Ng

At one point in history, the space race referred to man’s mission to land on the moon. Today, the space race is related to space travel. The tourism industry is clamoring to find a way to offer space tourism to those who want to go on an intergalactic mission to the stars.

In all likelihood, your tour and activity company is not going to be sending passengers to another planet or off to the moon anytime soon. But you can still take advantage of the space travel trend by offering space-related products and services.

Here are a few ideas to consider:

Activities under the stars

If you can’t offer tours of space, you may want to consider hosting a few nighttime activities under the stars. This is an ideal opportunity for tour and activity companies that focus on adventure travel. Moonlit hikes are an awesome option for tour companies that are based in remote locations near parks or nature preserves. If your tour company focuses on culinary activities, you can always host a starlit wine tasting or picnic for your guests. These are going to be unique opportunities that travelers may not be able to book with other tour companies, so it will help you stand apart from the competition.

Star-gazing events

Tour companies that are based in remote and quiet locations can take advantage of their position by hosting star-gazing events. There is always something new to discover in the night sky, and the tourists who are visiting your region will love having the opportunity to see different constellations and planets. You can plan star-gazing events that include information about the night sky and access to telescopes. Don’t forget to plan a nighttime picnic for your tourists, who will want to linger during this relaxing event. You can offer snacks and drinks for an additional cost, which is an easy way to increase the revenue per booking for your event.

Offer space location tours

If your tour and activity company is lucky enough to be located in a destination that is heavily impacted by the space industry, then you can offer space location tours to interested travelers. For example, a tour company located on the coast of Florida can offer day trips to the Kennedy Space Center and Cape Canaveral. Considering the fact that the space industry is constantly expanding and there are many new interesting space locations to explore, there should be plenty of opportunities for tour operators to take advantage of.

Your tour booking software should allow you to create a variety of products and offer them to your customers at specific times throughout the year. For example, you can use your tour booking system to schedule moonlit kayaking tours down the local river during the days of the month when there is a full moon.

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