Just a few years ago, mobile and tablet responsive website design was considered a new and innovative luxury in the tour and activity industry. Today, it’s a critical component for any tour operator, regardless of the size of their company or the destination in which they are located.
In 2018 alone, almost 80 percent of Internet usage was on mobile devices. With everyone keeping a smartphone or tablet nearby, they are less inclined to do their travel research and bookings on a desktop device. They feel comfortable, confident and secure using mobile devices to browse for available tours and book products. In fact, recent research shows that 40 percent of people rely on their smartphones or tablets exclusively to complete online research.
A responsive website design is a design that allows a website to adapt to the screen of the user. For example, a tour and activity website may have a more detailed website layout with additional photographs for its desktop users. When a responsive website design is created and implemented, the content on the page is displayed in a user-friendly way when the individual is browsing from a smartphone or tablet. Generally, the menu is simplified and the number of photos is reduced. The print is larger on the screen, and it’s much easier to navigate from a mobile device.
It’s easy to check if your website is mobile responsive. Here are a few tips to consider:
There are several important reasons why you need a responsive website design. First and foremost, responsive design is more appealing to your target audience. Travelers now expect that they are going to be able to access your website from their smartphone or tablet, and they will be frustrated or disappointed if they can’t finalize their booking. In fact, without a mobile or tablet responsive design in place, you may notice your bounce rate increase significantly.
In addition, the most powerful search engines have made mobile and tablet responsiveness a high priority item when calculating their algorithms. Without a responsive design in place, you’ll likely see your search engine results page ranking drop significantly.
Implementing a responsive website design is just one way to improve your visibility online. There are several components that you must consider when creating your digital marketing strategy.
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