As a local company that provides scenic, peaceful hot air balloon rides to travelers, you know that the key to growing your business is increasing your bookings over time. While it is essential to create marketing campaigns that allow you to grow your customer base, it’s also important to focus on increasing your revenue per booking. This allows you to earn extra profit on each person that books a hot air balloon ride with you. There’s several ways that you can do this within your own company.
It’s easy to assume that most people consider a hot air balloon ride to be a once-in-a-lifetime experience. You might focus on creating a pricing strategy that accounts for your novelty product, but you are missing out on a big opportunity by doing so. You can and should encourage referrals by your customers.
You can encourage referrals by offering incentives to book with your company again. For instance, you can create a promo code that is only available to customers who are booking with you that came from someone who already did the balloon flight. After drifting along the skyline and soaking up the views, they will feel enticed to tell their friends, especially if they can give the same experience to a friend. Ultimately, you both win, since you earn more revenue from one customer, and they feel they are getting more value for their money by being able giving a discount to friends.
Extras are an easy way to increase your revenue per booking, since they add value to your customers’ packages and they generate extra profits for your business. Some examples of extras you can provide include:
You can encourage your customers to purchase these extras by bundling them into a seasonal package, offering a promo code that includes the extra with their reservation or advertising these extras on the checkout page as they are ready to make their purchase online. They will see it as something extra they can add to their experience, and you can enjoy the boost in your profits for the day.