In order to be a successful tour and activity operator, you need to create a diverse and varied distribution network. Your network should include many different types of distribution agents because this provides you with access to the most motivated travelers across a variety of market segments. Inbound tour operators have a unique role in the travel industry, and they can be a pivotal piece of your distribution network. Forming partnerships with inbound tour operators can help you increase your brand recognition as well as have a direct impact on the number of bookings you receive.
An inbound tour operator is a travel agent that works in the destination that is welcoming tourists from around the globe. For example, if you are a tour and activity company located in Sydney, Australia, you would want to form partnerships with inbound tour operators who also are based out of Sydney. Inbound tour operators often work with international travelers who are arriving in a destination, and they ensure that they have the local services that they need.
Distribution agents of all types are more likely to partner with tour and activity companies that have effective technology in place. With an online booking system like Rezdy, you can reassure your distribution agents that they always have access to your live rates and availability and that they will always earn their commission immediately after booking with you.
In addition to inbound tour operators, you can also partner with outbound tour operators. Read our blog on ‘What’s an Outbound Tour Operator and how can you partner with one’ here.
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